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THE SEARCH NOTEBOOK
SEO insights.
Practical thinking for your website.
Notes on SEO, content strategy, analytics, and digital marketing. Written for people building businesses and the teams helping them grow.
Inside the research notebook
Practical questions. Documented observations.
This notebook is a place for original analysis, implementation notes and experiments. An experiment should explain its hypothesis, conditions, changes, measurement period and limitations.
THE SEO NOTEBOOKQuestion.
Test.
Learn.Methods and observations, in context.
Test.
Learn.Methods and observations, in context.
Technical investigations
Crawl discovery, canonical behaviour, internal-link depth, dynamic URL patterns and rendering.
Content decisions
Keyword ownership, search intent, content gaps and the reasoning behind a refresh or consolidation.
A useful experiment record
Record the baseline, change date, observation window and source data. Distinguish an observed association from proof that one change caused the result.
A framework for future research notes—not a claim that these experiments have already been completed.
YOUR NEXT CHAPTER
Have a question about your own website?
Tell me where you are now, and where you want to go.