From hands-on website optimisation to search planning and team leadership. Each role adds context to how I approach the next business challenge.
BARSHAD SITOULASEO specialist & digital marketerDownload CV
THE JOURNEY CONTINUESDifferent roles. More perspective.
THE WORK BEHIND THE TITLES
Explore a chapter. See what shaped it.
01 / 03
CHAPTER 01MAY 2024 — PRESENT
Senior SEO Lead
Kazix Project Management Services · Dubai
SEO planning, keyword mapping and silo architecture, connecting page structure with content priorities. The role includes content optimisation informed by semantic analysis and LLM-assisted workflows. This experience brings a joined-up view of page ownership, content relevance and implementation priorities to a marketing or business team.
For an employer or business team: experience connecting keyword ownership, silo structure and content planning, with semantic analysis used to inform relevance.
Understand the problemConnect the workReview the evidence
What to explore in our conversation
Ask me about the scope I owned, how I prioritised competing tasks, and how I worked with the people involved. We can discuss relevant examples and what supporting information can be shared with permission.
Search strategy, competitor analysis and keyword audits, alongside coordination across an eight-person team on social campaigns. The work connects research with campaign planning and delivery, helping content and marketing contributors understand the purpose and priority of the work.
For a marketing lead: research, keyword audits and campaign coordination that help contributors work from a shared set of priorities.
Understand the problemConnect the workReview the evidence
What to explore in our conversation
Ask me about the scope I owned, how I prioritised competing tasks, and how I worked with the people involved. We can discuss relevant examples and what supporting information can be shared with permission.
Website optimisation, usability improvements and social content strategies across multiple industries. This role developed a practical understanding of how page experience and communication work together, with attention to the customer journey as well as search visibility.
For a business owner: a practical view of how website usability, search optimisation and content support the visitor journey.
Understand the problemConnect the workReview the evidence
What to explore in our conversation
Ask me about the scope I owned, how I prioritised competing tasks, and how I worked with the people involved. We can discuss relevant examples and what supporting information can be shared with permission.
Roles and dates follow my supplied CV. “Present” reflects that document; these summaries describe experience rather than independently verified client results.
7+Years in SEO & digital marketing
50+Projects completed
Experience is more than elapsed time. It is the context you bring to the next decision.
CAREER TIMELINE
A connected journey. One chapter at a time.
Select a milestone to open its role above.
THE PERSPECTIVE I BRING
Better questions. More considered decisions.
These are the principles I bring to a new role, project, or team.
01
Understand the business
Learn what the company sells, who it serves, and what a useful outcome looks like before choosing tasks.
02
Make priorities explicit
Explain why the work matters, who owns it, and what needs to happen first.
03
Look beyond one metric
Consider relevance, customer actions, and the limits of the available evidence alongside rankings.
04
Keep learning
Review assumptions, learn from implementation, and adapt when the evidence changes.
EDUCATION / 2021
Bachelor’s in Information Management
Languages: Nepali · English · Hindi/Urdu
THE NEXT CHAPTER
Let’s discuss what comes next.
Have a role or project in mind? Tell me what you want to accomplish and where you need experienced support.
My career entries follow the employment information in my supplied CV. The scope below explains what that experience involved; it does not attribute unverified traffic or revenue figures to an employer.
01 / CONTRIBUTION
Kazix Project Management Services
Keyword mapping, silo architecture and content strategy, including LLM-assisted semantic analysis.