BARSHAD SITOULASEO specialist & digital marketer
I connect search strategy, content and implementation with the business behind the website.
Get to know meSELECTED WORK / BARSHAD SITOULASEO portfolio.
SEO portfolio.
Purposeful work.
Room to grow.
Behind every website is a business trying to move forward. Explore how I connect search strategy, content, and implementation—and the thinking behind the work.
7+Years of experience
50+Projects completed
OneConnected approach
A LITTLE CONTEXT, BEFORE THE WORKThe person.
The person.
The perspective.
Search strategy, hands-on work, and a clear reason behind each decision.
01 / CORE SKILLSAll skills
Research to direction.
Direction to delivery.
A clearer path to discovery.
Investigate access, page structure and indexability, then turn the findings into priorities for implementation.
Give each page a clear job.
Connect intent to page ownership and identify where existing pages overlap or useful coverage is missing.
Plan for the question behind the search.
Connect briefs, page purpose and internal links so content helps the reader take a relevant next step.
Make the local journey useful.
Connect business information, relevant service pages and the path from discovery to an enquiry.
Turn observations into decisions.
Define the action that matters, check measurement gaps and interpret page performance in context.
Connect the website with the work.
Develop themes and plugins, support setup and maintenance, and bring search requirements into the implementation.
Build consistent rules at scale.
Plan page templates, metadata, URL structures and internal links for large and API-driven websites.
Make repeatable work dependable.
Plan monitoring and indexing workflows with clear inputs, validation steps and limits.
02 / TOOLS & WORKFLOWTools in practice
The right evidence.
A considered next step.
Understand search discovery.
Review queries, pages and indexing signals to decide where a closer investigation is useful.
Follow the visit beyond the click.
Review acquisition and available customer actions, with tracking configuration and attribution in context.
Connect actions with measurement.
Coordinate tracking requirements and validation so the team can interpret the actions it records.
Explore the search opportunity.
Use keyword and competitor research to inform page priorities; treat platform estimates as estimates.
Investigate content and links.
Review keyword coverage and backlink patterns as research inputs, rather than treating scores as business outcomes.
Keep implementation traceable.
Use version control and collaborative development workflows to organise changes and review implementation.
Make the work clear to others.
Prepare visual content, documentation, analysis and presentations that support communication and delivery.
03 / EXPERIENCECareer journey
Different teams.
A connected perspective.
7+ years of SEO & digital marketing experience
MAY 2024 — PRESENT
Senior SEO Lead
SEO planning, keyword mapping and silo architecture, connecting page structure with content priorities. The role includes content optimisation informed by semantic analysis and LLM-assisted workflows. This experience brings a joined-up view of page ownership, content relevance and implementation priorities to a marketing or business team.
MAR 2023 — APR 2024
Senior SEO Lead & Digital Marketer
Search strategy, competitor analysis and keyword audits, alongside coordination across an eight-person team on social campaigns. The work connects research with campaign planning and delivery, helping content and marketing contributors understand the purpose and priority of the work.
FEB 2021 — FEB 2023
SEO Specialist
Website optimisation, usability improvements and social content strategies across multiple industries. This role developed a practical understanding of how page experience and communication work together, with attention to the customer journey as well as search visibility.
Now, the work behind the words.Explore the projects
SAMPLE PROJECT / DESIGN CONCEPT
Alpine Journeys
An editorial travel website concept built around destination discovery.
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SAMPLE PROJECT / DESIGN CONCEPT
Home & Lifestyle
A considered storefront concept with clear product journeys.
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SAMPLE PROJECT / DESIGN CONCEPT
B2B SaaS Platform
A product website concept connecting features with business needs.
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SAMPLE PROJECT / DESIGN CONCEPT
Healthcare Clinic
A service website concept centred on care, clarity, and enquiries.
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4 projects
Alpine Journeys
Travel & TourismAn editorial travel website concept built around destination discovery.
Enlarge image +Home & Lifestyle
E-commerceA considered storefront concept with clear product journeys.
Enlarge image +B2B SaaS Platform
SaaSA product website concept connecting features with business needs.
Enlarge image +Healthcare Clinic
HealthcareA service website concept centred on care, clarity, and enquiries.
Enlarge image +No projects match. Try another search or select All projects.
“The most useful SEO work connects what people search for with what a business does well.”Barshad Sitoula · SEO Specialist
StrategyKnow what matters.
ExecutionMake it happen.
LearningKeep improving.
YOUR NEXT CHAPTERA project in mind?
Let’s talk about your projectA project in mind?
Let’s make it specific.
Share your website, your priorities, and where you want to go.