Content brief
Search and audience brief with page purpose and outline
Content Creation SPECIALIST
SEO content that helps a buyer make a decision.
Good content makes your expertise useful to someone else. I develop search-informed briefs and copy that explain your offer, answer real objections, and bring forward the evidence a customer needs before taking the next step.
- A clear commercial objective
- Hands-on work, directly with me
- Priorities you can act on
7+Years of experience
50+Projects completed
1:1Direct collaboration
A clearer plan, page by page
● ● ●YOUR BUSINESS / YOUR NEXT CHAPTER
Content Creation
Useful answers. A recognisable voice.
CLARITY RELEVANCE ACTION
THE WORK IN FOCUS
✓Reader defined
✓Expert input gathered
✓Draft reviewed
✓Next step connected
An illustration of the approach, not a live audit.
BUILT AROUND YOUR BUSINESS
Useful answers. A recognisable voice.
For teams with a clear offer and access to subject-matter expertise, but limited time to turn it into useful service pages, category content, or articles. Especially relevant when existing copy sounds interchangeable with competitors.
Expert input
Agreed drafts with evidence requests and editorial notes
Editorial craft
On-page recommendations and contextual internal-link suggestions
Publish & review
Publication checklist and content maintenance priorities
EXPLORE THE WORK
See what I
actually work on.
Choose an area to explore the work and what you receive.
ILLUSTRATIVE WORKING EXAMPLE / 01
A useful answer starts with a better brief
Connect search needs, first-hand expertise, and clear structure before the first draft is written.
Concept illustration · no client performance dataWHAT I REVIEW
Content brief
Define the reader, search intent, page role, and next action before drafting. Review existing coverage and identify what the page must explain to earn its place.
YOUR DELIVERABLESearch and audience brief with page purpose and outline
ILLUSTRATIVE WORKING EXAMPLE / 02
Expert input · Content Creation
Gather product knowledge, process details, examples, and customer questions from your team. Identify claims requiring evidence or specialist approval rather than filling gaps with plausible language.
Concept illustration · no client performance dataWHAT I REVIEW
Expert input
Gather product knowledge, process details, examples, and customer questions from your team. Identify claims requiring evidence or specialist approval rather than filling gaps with plausible language.
YOUR DELIVERABLEAgreed drafts with evidence requests and editorial notes
ILLUSTRATIVE WORKING EXAMPLE / 03
Editorial craft · Content Creation
Write or commission the agreed format with clear structure, specific explanations, and a recognisable brand voice. Include decision criteria, limitations, and proof where the business can substantiate them.
Concept illustration · no client performance dataWHAT I REVIEW
Editorial craft
Write or commission the agreed format with clear structure, specific explanations, and a recognisable brand voice. Include decision criteria, limitations, and proof where the business can substantiate them.
YOUR DELIVERABLEOn-page recommendations and contextual internal-link suggestions
ILLUSTRATIVE WORKING EXAMPLE / 04
Publish & review · Content Creation
Review factual accuracy, readability, internal links, and on-page implementation. Agree who maintains changing information and how performance will inform future updates.
Concept illustration · no client performance dataWHAT I REVIEW
Publish & review
Review factual accuracy, readability, internal links, and on-page implementation. Agree who maintains changing information and how performance will inform future updates.
YOUR DELIVERABLEPublication checklist and content maintenance priorities
A FOCUSED PROCESS
Clear steps.
Shared expectations.
We agree the scope and responsibilities first, then move from investigation to implementation and review.
Discover
Understand your business, your audience, and the problem you want to solve.
Prioritise
Agree what matters most and the work that fits your resources.
Implement
Deliver the agreed recommendations and coordinate the necessary changes.
Review
Check the work, interpret the evidence, and decide the next useful action.
EXPERIENCE IN THE DECISION
What I look at
before recommending work.
When a draft could belong to any competitor, the missing ingredient is usually business knowledge. I ask for the process, trade-offs, examples, and evidence that make the page specific before polishing the language.
Review my professional experienceILLUSTRATIVE DECISION BRIEF
The situation
A service page lists broad benefits but gives no explanation of delivery or fit.
The decision
Interview the service owner and build the copy around scope, decision criteria, actual process, and substantiated proof.
The review
Review whether visitors reach relevant next steps and whether sales receives better-informed enquiries.
THE DIFFERENCE IN PRACTICE
From scattered activity
to purposeful work.
An illustrative comparison of the approach. These examples describe improvements to the work, not promised performance results.
A COMMON STARTING POINT
Activity without a clear connection.
- Generic recycled advice
- Unclear reader or purpose
- Draft published without review
THE INTENDED DIRECTION
Relevant, structured, accountable.
- A defined reader and question
- Expert-led useful detail
- Editorial and search review
BEFORE WE BEGIN
A clear scope.
No guesswork.
Specify page formats, research depth, expert access, copy ownership, approval rounds, and publishing responsibilities. Specialist review, translation, imagery, and original research are agreed separately when needed.
What I’ll need from you
- Brand voice and examples of useful content
- Access to subject experts or product information
- A reviewer for factual and commercial accuracy
How we review progress
Review relevant query coverage, organic landing-page engagement, and the next actions appropriate to the page’s role. A support article and a service page have different jobs; their success should not be reduced to one traffic target.
WORKING WITH BARSHAD
Senior input.
Clear accountability.
My 7+ years in SEO and digital marketing inform how I investigate, prioritise, and communicate the work. You work directly with the person responsible for the recommendations.
For owners & leadership
Start with the business objective and the economics behind it. The proposal sets out priority work, dependencies, fees, and how we will assess progress. Where evidence is incomplete, assumptions remain visible.
For marketing & delivery teams
Agree the backlog, implementation owner, review cadence, and approval process. Recommendations include the reasoning and practical handoffs your writers, developers, or account team need.
For hiring managers
Use my CV and experience summaries to assess role fit, responsibility, and how I approach the work. My SEO leadership background includes Kazix and Yoddha Lab; the portfolio distinguishes CV-based experience from verified client case studies.
View background & CVAgree the engagement before delivery.
A diagnostic project, implementation sprint, or ongoing partnership should each have a written scope, named owners, a review schedule, and a clear approach to additional work. Fees depend on complexity, delivery responsibility, and the agreed scope.
TOOLS THAT SUPPORT THE WORK
Good tools. Considered judgement.
The toolset depends on your site, access, and the agreed scope.
Google Search Console
Semrush
Surfer SEOYOUR QUESTIONS, ANSWERED
A little clarity
before we talk.
Do you use AI in the workflow?
AI can support research organisation and drafting tasks. Final content still needs human judgement, factual checking, and relevant business expertise.
Can you match our brand voice?
Yes. I start with your existing materials, intended audience, and examples of the tone you want, then agree the direction before producing a larger batch.
Who will I work with?
You work directly with Barshad. We agree any developer, writer, or internal-team responsibilities as part of the scope.
How are timelines and fees agreed?
After reviewing your requirements, we agree the priority work, deliverables, dependencies, timeline, and fees before starting.
Do you guarantee specific results?
No. Rankings, demand, competition, platform changes, and implementation affect results. I commit to clear work, transparent priorities, and evidence-led review.
Can you work with my existing team?
Yes. Share your existing workflow and available resources so we can agree ownership, handoffs, and the support your team needs.
Useful content with subject expertise
01 / DELIVERWhat the work produces
A brief, source requirements, page structure, editorial review steps and internal-link recommendations.
02 / EVALUATEHow we assess it
Assess query relevance, content usefulness and the next action. Subject experts review specialised claims.
03 / ALIGNBefore work starts
Agree the business objective, baseline, access, implementation owner and review period. Prioritise by likely impact, effort, dependencies and business relevance.
YOUR WEBSITE. YOUR NEXT STEP.
Let’s make the work
worth doing.
Share your website and the challenge you want to solve. Let’s start with a useful conversation.