Link landscape
Backlink and coverage review with relevant opportunities
Off-page SEO SPECIALIST
Off-page SEO with relevance and reputation at its centre.
Your reputation should not depend on a spreadsheet of purchased links. I assess the sources that matter in your market, identify credible reasons for other sites to reference your business, and shape outreach around something worth sharing.
- A clear commercial objective
- Hands-on work, directly with me
- Priorities you can act on
7+Years of experience
50+Projects completed
1:1Direct collaboration
A clearer plan, page by page
● ● ●YOUR BUSINESS / YOUR NEXT CHAPTER
Off-page SEO
Earn relevant attention.
CLARITY RELEVANCE ACTION
THE WORK IN FOCUS
✓Relevance reviewed
✓Assets assessed
✓Outreach personalised
✓Mentions evaluated
An illustration of the approach, not a live audit.
BUILT AROUND YOUR BUSINESS
Earn relevant attention.
For businesses with a credible offer and useful expertise whose external presence does not yet reflect it. Best suited to teams willing to contribute original insight, resources, or expert input—not simply purchase a monthly link count.
Relevant outreach
Qualified prospect shortlist and outreach rationale
Useful assets
Approved outreach angles and asset requirements
Quality review
Placement and activity record with quality observations and next actions
EXPLORE THE WORK
See what I
actually work on.
Choose an area to explore the work and what you receive.
ILLUSTRATIVE WORKING EXAMPLE / 01
A mention worth earning
Connect useful expertise with relevant publishers and resources your audience already values.
Concept illustration · no client performance dataWHAT I REVIEW
Link landscape
Review the existing backlink landscape and relevant competitor coverage. Separate useful editorial references, lost opportunities, and issues that warrant further investigation without treating every low tool score as a threat.
YOUR DELIVERABLEBacklink and coverage review with relevant opportunities
ILLUSTRATIVE WORKING EXAMPLE / 02
Relevant outreach · Off-page SEO
Identify publications, industry resources, partners, and journalists that reach the intended audience. Qualify prospects by relevance, editorial context, and the reason your business belongs in the conversation.
Concept illustration · no client performance dataWHAT I REVIEW
Relevant outreach
Identify publications, industry resources, partners, and journalists that reach the intended audience. Qualify prospects by relevance, editorial context, and the reason your business belongs in the conversation.
YOUR DELIVERABLEQualified prospect shortlist and outreach rationale
ILLUSTRATIVE WORKING EXAMPLE / 03
Useful assets · Off-page SEO
Develop outreach angles around actual expertise, original resources, or helpful contributions. Agree who provides subject-matter input and who approves public claims before contact begins.
Concept illustration · no client performance dataWHAT I REVIEW
Useful assets
Develop outreach angles around actual expertise, original resources, or helpful contributions. Agree who provides subject-matter input and who approves public claims before contact begins.
YOUR DELIVERABLEApproved outreach angles and asset requirements
ILLUSTRATIVE WORKING EXAMPLE / 04
Quality review · Off-page SEO
Record outreach activity and assess earned mentions by context, destination, relevance, and referral value. Review what editors respond to and refine the next round.
Concept illustration · no client performance dataWHAT I REVIEW
Quality review
Record outreach activity and assess earned mentions by context, destination, relevance, and referral value. Review what editors respond to and refine the next round.
YOUR DELIVERABLEPlacement and activity record with quality observations and next actions
A FOCUSED PROCESS
Clear steps.
Shared expectations.
We agree the scope and responsibilities first, then move from investigation to implementation and review.
Discover
Understand your business, your audience, and the problem you want to solve.
Prioritise
Agree what matters most and the work that fits your resources.
Implement
Deliver the agreed recommendations and coordinate the necessary changes.
Review
Check the work, interpret the evidence, and decide the next useful action.
EXPERIENCE IN THE DECISION
What I look at
before recommending work.
An apparently attractive placement can be a poor fit if it has no relevant audience or credible editorial reason. I would rather explain why an opportunity should be rejected than make a monthly report look busy.
Review my professional experienceILLUSTRATIVE DECISION BRIEF
The situation
Outreach is based on domain scores with little connection to the company’s expertise.
The decision
Build a relevant editorial shortlist and an evidence-backed contribution that gives the publisher a reason to respond.
The review
Evaluate the coverage and referral context instead of reporting link volume alone.
THE DIFFERENCE IN PRACTICE
From scattered activity
to purposeful work.
An illustrative comparison of the approach. These examples describe improvements to the work, not promised performance results.
A COMMON STARTING POINT
Activity without a clear connection.
- Unrelated placement targets
- Generic outreach message
- Volume-only reporting
THE INTENDED DIRECTION
Relevant, structured, accountable.
- Relevant publication shortlist
- A specific editorial reason
- Quality and relevance review
BEFORE WE BEGIN
A clear scope.
No guesswork.
Agree research depth, asset requirements, outreach responsibilities, approvals, and reporting. Editorial acceptance and publication dates are outside my control. Paid sponsorships, if separately agreed, must be transparent and appropriately qualified.
What I’ll need from you
- Your brand story and useful assets
- Subject-matter input or an available spokesperson
- Existing partnerships and outreach activity
How we review progress
Review the relevance and context of earned coverage, useful referring sources, referral engagement, and the performance of supported pages. Domain metrics are comparative tool signals; they do not establish business value or guarantee rankings.
WORKING WITH BARSHAD
Senior input.
Clear accountability.
My 7+ years in SEO and digital marketing inform how I investigate, prioritise, and communicate the work. You work directly with the person responsible for the recommendations.
For owners & leadership
Start with the business objective and the economics behind it. The proposal sets out priority work, dependencies, fees, and how we will assess progress. Where evidence is incomplete, assumptions remain visible.
For marketing & delivery teams
Agree the backlog, implementation owner, review cadence, and approval process. Recommendations include the reasoning and practical handoffs your writers, developers, or account team need.
For hiring managers
Use my CV and experience summaries to assess role fit, responsibility, and how I approach the work. My SEO leadership background includes Kazix and Yoddha Lab; the portfolio distinguishes CV-based experience from verified client case studies.
View background & CVAgree the engagement before delivery.
A diagnostic project, implementation sprint, or ongoing partnership should each have a written scope, named owners, a review schedule, and a clear approach to additional work. Fees depend on complexity, delivery responsibility, and the agreed scope.
TOOLS THAT SUPPORT THE WORK
Good tools. Considered judgement.
The toolset depends on your site, access, and the agreed scope.
Semrush
Ahrefs
MozYOUR QUESTIONS, ANSWERED
A little clarity
before we talk.
Do you sell a fixed number of backlinks?
The work is scoped around relevant opportunities and quality. A link count alone does not explain whether those placements are useful or credible.
What do you need from the business?
A clear story, useful expertise, or an asset that gives another site a reason to mention you. I help identify the strongest angle.
Who will I work with?
You work directly with Barshad. We agree any developer, writer, or internal-team responsibilities as part of the scope.
How are timelines and fees agreed?
After reviewing your requirements, we agree the priority work, deliverables, dependencies, timeline, and fees before starting.
Do you guarantee specific results?
No. Rankings, demand, competition, platform changes, and implementation affect results. I commit to clear work, transparent priorities, and evidence-led review.
Can you work with my existing team?
Yes. Share your existing workflow and available resources so we can agree ownership, handoffs, and the support your team needs.
Relevant mentions and a defensible outreach plan
01 / DELIVERWhat the work produces
A link-profile review, relevant outreach opportunities and agreed quality criteria.
02 / EVALUATEHow we assess it
Review relevance, referral activity and useful business exposure. Third-party authority scores are diagnostic indicators.
03 / ALIGNBefore work starts
Agree the business objective, baseline, access, implementation owner and review period. Prioritise by likely impact, effort, dependencies and business relevance.
YOUR WEBSITE. YOUR NEXT STEP.
Let’s make the work
worth doing.
Share your website and the challenge you want to solve. Let’s start with a useful conversation.