Search intent
Priority URL map with intent, business role, current issue, recommended action, and owner
On-page SEO SPECIALIST
On-page SEO for the pages your business depends on.
Your most important pages should make it clear who you help, why your offer is relevant, and what to do next. I connect search intent, content structure, internal linking, and conversion paths so your service and product pages have a defined commercial job.
- A clear commercial objective
- Hands-on work, directly with me
- Priorities you can act on
7+Years of experience
50+Projects completed
1:1Direct collaboration
A clearer plan, page by page
● ● ●YOUR BUSINESS / YOUR NEXT CHAPTER
On-page SEO
Give every page a purpose.
CLARITY RELEVANCE ACTION
THE WORK IN FOCUS
✓Search intent aligned
✓Content structure reviewed
✓Internal links mapped
✓Next step clarified
An illustration of the approach, not a live audit.
BUILT AROUND YOUR BUSINESS
Give every page a purpose.
For businesses with established pages, search impressions, and an offer that already sells—but inconsistent organic enquiries. Especially useful when rankings stall, the wrong page appears for a query, or several pages compete for the same customer need.
Headings & copy
Page briefs or agreed copy edits covering titles, headings, proof, objections, and calls to action
Internal links
Internal-link recommendations with source URLs, destinations, and contextual placement
Page experience
Implementation checklist and a review of affected pages, queries, and relevant conversions
EXPLORE THE WORK
See what I
actually work on.
Choose an area to explore the work and what you receive.
ILLUSTRATIVE WORKING EXAMPLE / 01
Accounting Services for Growing Businesses
Practical accounting support, clear advice, and a straightforward way to discuss your business.
Concept illustration · no client performance dataWHAT I REVIEW
Search intent
Review query-to-page performance and the current search results to separate intent mismatch, content gaps, and competing URLs. Decide whether each priority page should be improved, differentiated, or consolidated.
YOUR DELIVERABLEPriority URL map with intent, business role, current issue, recommended action, and owner
ILLUSTRATIVE WORKING EXAMPLE / 02
Headings & copy · On-page SEO
Rewrite or brief titles, headings, introductions, and decision-making content around a defined audience. Bring forward relevant proof, eligibility, service scope, pricing context where appropriate, and objections that delay an enquiry.
Concept illustration · no client performance dataWHAT I REVIEW
Headings & copy
Rewrite or brief titles, headings, introductions, and decision-making content around a defined audience. Bring forward relevant proof, eligibility, service scope, pricing context where appropriate, and objections that delay an enquiry.
YOUR DELIVERABLEPage briefs or agreed copy edits covering titles, headings, proof, objections, and calls to action
ILLUSTRATIVE WORKING EXAMPLE / 03
Internal links · On-page SEO
Map contextual internal links from supporting articles and relevant commercial pages. Review anchor wording and the visitor journey so important pages are discoverable and the next action fits the visitor’s stage.
Concept illustration · no client performance dataWHAT I REVIEW
Internal links
Map contextual internal links from supporting articles and relevant commercial pages. Review anchor wording and the visitor journey so important pages are discoverable and the next action fits the visitor’s stage.
YOUR DELIVERABLEInternal-link recommendations with source URLs, destinations, and contextual placement
ILLUSTRATIVE WORKING EXAMPLE / 04
Page experience · On-page SEO
Record the agreed edits, check the live implementation, and compare the affected query and page groups against the baseline. Separate observed changes from seasonality, demand shifts, and other site work.
Concept illustration · no client performance dataWHAT I REVIEW
Page experience
Record the agreed edits, check the live implementation, and compare the affected query and page groups against the baseline. Separate observed changes from seasonality, demand shifts, and other site work.
YOUR DELIVERABLEImplementation checklist and a review of affected pages, queries, and relevant conversions
A FOCUSED PROCESS
Clear steps.
Shared expectations.
We agree the scope and responsibilities first, then move from investigation to implementation and review.
Discover
Understand your business, your audience, and the problem you want to solve.
Prioritise
Agree what matters most and the work that fits your resources.
Implement
Deliver the agreed recommendations and coordinate the necessary changes.
Review
Check the work, interpret the evidence, and decide the next useful action.
EXPERIENCE IN THE DECISION
What I look at
before recommending work.
A page with weak traffic does not automatically need more words. I first establish whether it answers the wrong intent, lacks a persuasive offer, competes with another URL, or cannot be properly discovered. That decision determines whether the budget goes into copy, consolidation, links, or technical work.
Review my professional experienceILLUSTRATIVE DECISION BRIEF
The situation
A service page receives impressions for informational questions but few relevant enquiries.
The decision
Separate educational questions from the buying decision; improve the commercial page and map supporting information to appropriate destinations.
The review
Check the query mix and qualified actions for the affected pages after implementation.
THE DIFFERENCE IN PRACTICE
From scattered activity
to purposeful work.
An illustrative comparison of the approach. These examples describe improvements to the work, not promised performance results.
A COMMON STARTING POINT
Activity without a clear connection.
- Generic page title
- One topic, several competing pages
- Buried next step
THE INTENDED DIRECTION
Relevant, structured, accountable.
- A title that matches the search
- One clear purpose per page
- A relevant next step
BEFORE WE BEGIN
A clear scope.
No guesswork.
Agree the URL count, page types, markets, copy depth, approval rounds, and implementation owner. A template change affecting hundreds of pages is a different engagement from editing ten service pages. Full design rebuilds and development are separately scoped.
What I’ll need from you
- Which pages matter commercially?
- What CMS and development support are available?
- Which enquiries or sales can be measured?
How we review progress
Review non-brand query relevance, page-level impressions and clicks, organic landing-page engagement, and qualified enquiries where tracking allows. We define the page cohort and baseline first; a higher click-through rate alone is not evidence of more revenue.
WORKING WITH BARSHAD
Senior input.
Clear accountability.
My 7+ years in SEO and digital marketing inform how I investigate, prioritise, and communicate the work. You work directly with the person responsible for the recommendations.
For owners & leadership
Start with the business objective and the economics behind it. The proposal sets out priority work, dependencies, fees, and how we will assess progress. Where evidence is incomplete, assumptions remain visible.
For marketing & delivery teams
Agree the backlog, implementation owner, review cadence, and approval process. Recommendations include the reasoning and practical handoffs your writers, developers, or account team need.
For hiring managers
Use my CV and experience summaries to assess role fit, responsibility, and how I approach the work. My SEO leadership background includes Kazix and Yoddha Lab; the portfolio distinguishes CV-based experience from verified client case studies.
View background & CVAgree the engagement before delivery.
A diagnostic project, implementation sprint, or ongoing partnership should each have a written scope, named owners, a review schedule, and a clear approach to additional work. Fees depend on complexity, delivery responsibility, and the agreed scope.
TOOLS THAT SUPPORT THE WORK
Good tools. Considered judgement.
The toolset depends on your site, access, and the agreed scope.
Google Analytics
Google Search Console
Semrush
Screaming Frog
Surfer SEOYOUR QUESTIONS, ANSWERED
A little clarity
before we talk.
Will you write the page copy or only recommend changes?
Either can be scoped. The proposal specifies which pages receive a brief, targeted edits, or a full rewrite, who supplies business evidence, and how many approval rounds are included.
Do all pages need the same keyword density or length?
No. The depth depends on the decision the reader needs to make. I use query evidence and page purpose to guide coverage, not a fixed density target or word-count formula.
Who will I work with?
You work directly with Barshad. We agree any developer, writer, or internal-team responsibilities as part of the scope.
How are timelines and fees agreed?
After reviewing your requirements, we agree the priority work, deliverables, dependencies, timeline, and fees before starting.
Do you guarantee specific results?
No. Rankings, demand, competition, platform changes, and implementation affect results. I commit to clear work, transparent priorities, and evidence-led review.
Can you work with my existing team?
Yes. Share your existing workflow and available resources so we can agree ownership, handoffs, and the support your team needs.
Search intent, page ownership and relevance
01 / DELIVERWhat the work produces
A page-to-query map, prioritised page edits and an internal-link plan.
02 / EVALUATEHow we assess it
Review query mix, landing-page engagement and relevant enquiries; record content and tracking changes.
03 / ALIGNBefore work starts
Agree the business objective, baseline, access, implementation owner and review period. Prioritise by likely impact, effort, dependencies and business relevance.
YOUR WEBSITE. YOUR NEXT STEP.
Let’s make the work
worth doing.
Share your website and the challenge you want to solve. Let’s start with a useful conversation.