Portfolio Skills Experience About SEO EXPERTISE / APPLIED WITH PURPOSE
SEO skills.Technical depth. I connect search strategy, content, data, and web foundations to the problem your business needs to solve. Explore what I work with—and how it becomes useful work.
7+ Years in SEO & digital marketing50+ Projects completed
BARSHAD SITOULA Strategy withhands-on perspective.
SEARCH · CONTENT · TECHNOLOGY
A CONNECTED SKILL SET
Explore the parts.Understand the whole. Choose a capability to see the skills, practical outputs, and experience behind it.
CONNECTED SEO Clarity → action
01 Technical & indexation 02 Content & relevance 03 Scale & architecture 04 Performance & automation 05 WordPress & design 06 Leadership & delivery Professional capabilities Technical & indexation Diagnose how search engines discover, render and select your pages.
Technical SEO SEO auditing Indexation management Advanced indexation strategy Crawl-budget optimisation JavaScript SEO Explore all 13 capabilities Rendering and SSR analysis Canonicalisation strategy XML sitemap architecture Log-file analysis Duplicate-content management Faceted navigation SEO Pagination SEO WHAT THIS MAKES POSSIBLE A prioritised technical audit with affected templates, implementation requirements and validation checks.
The experience behind it I define the affected pages, implementation owner and validation criteria before work starts, so your team can assess the scope and the handover.
Explore the related service Professional capabilities Content & relevance Connect useful information with search intent and a clear customer journey.
Keyword research & mapping On-page SEO Off-page SEO Copywriting Content strategy Content-gap analysis Explore all 14 capabilities Keyword cannibalisation resolution Semantic SEO Entity-based SEO Topical authority development Advanced internal-link architecture Large-scale content auditing Image SEO Video SEO WHAT THIS MAKES POSSIBLE A page ownership map, editorial priorities and content briefs that connect relevance with the next action.
The experience behind it I define the affected pages, implementation owner and validation criteria before work starts, so your team can assess the scope and the handover.
Explore the related service Professional capabilities Scale & architecture Build consistent search rules for websites with many pages and changing data.
Programmatic SEO Large-scale website SEO Structured data and schema markup Dynamic metadata generation API-driven page optimisation Redirect and URL migration strategy Explore all 13 capabilities Website migration SEO International SEO E-commerce SEO News SEO Local SEO Local schema strategy Google Business Profile optimisation WHAT THIS MAKES POSSIBLE Template and URL requirements, structured information and checks for scalable implementation across page groups.
The experience behind it I define the affected pages, implementation owner and validation criteria before work starts, so your team can assess the scope and the handover.
Explore the related service Professional capabilities Performance & automation Connect technical performance and organic visibility with business decisions.
Google Search Console Google Analytics Google Tag Manager Organic performance analysis Conversion-focused SEO Organic conversion optimisation Explore all 14 capabilities Core Web Vitals optimisation Advanced page-speed optimisation SEO automation SEO automation planning Automated indexing workflows SEO monitoring and reporting Algorithm update analysis SEO forecasting WHAT THIS MAKES POSSIBLE A measurement plan, performance priorities and monitored workflows with assumptions and failure handling made explicit.
The experience behind it I define the affected pages, implementation owner and validation criteria before work starts, so your team can assess the scope and the handover.
Explore the related service Professional capabilities WordPress & design Work across the structure, editing experience and maintenance of a WordPress website.
WordPress core knowledge WordPress development WordPress theme development WordPress plugin development WordPress setup WordPress technical support Explore all 15 capabilities WordPress theme and plugin SEO auditing HTML CSS JavaScript UI/UX Canva design Git GitHub Technical support WHAT THIS MAKES POSSIBLE Editable templates and implementation support, with usability, maintainability and search requirements considered together.
The experience behind it I define the affected pages, implementation owner and validation criteria before work starts, so your team can assess the scope and the handover.
Explore the related service Professional capabilities Leadership & delivery Make the strategy usable for the people who need to deliver it.
SEO project management SEO requirements for developers SEO quality assurance Team coordination Team leadership Microsoft Office Explore all 13 capabilities Campaign coordination Semrush Ahrefs Keyword Planner LLM-assisted content optimisation GEO discovery review AEO question mapping WHAT THIS MAKES POSSIBLE An owned backlog, clear briefs and acceptance checks, plus reporting that explains what changed and what should happen next.
The experience behind it I define the affected pages, implementation owner and validation criteria before work starts, so your team can assess the scope and the handover.
Explore the related service
HOW THE SKILLS COME TOGETHER
One problem.A considered approach. The value is in choosing the right work, in the right order, with a clear reason behind it.
01 Understand Clarify the audience, business objective, and evidence available.
02 Prioritise Decide which problems deserve attention and who needs to be involved.
03 Apply Connect research, content, technical work, and practical implementation.
04 Review Check what changed, interpret the evidence, and agree the next action.
PUT THE RIGHT EXPERTISE TO WORK
What does yournext project need? Share the challenge, the team involved, and the outcome you want to work towards. We can discuss the capabilities and scope that fit.
From evidence to action Tools support the decision. They are not the decision. My CV lists Google Analytics, Search Console, Tag Manager, Semrush, Ahrefs and Keyword Planner, alongside HTML, CSS and JavaScript. Here is how those capabilities connect to work.
