I’m Barshad Sitoula. I bring technical curiosity, clear priorities, and hands-on execution to the work of growing a business online.
SEARCH. STRATEGY. GROWTH.SEO Specialist & Digital Marketer
I’m Barshad Sitoula. I help businesses make sense of search—and turn that understanding into a clear plan for growth.
With 7+ years of experience and 50+ completed projects, I bring a hands-on approach to SEO and digital marketing. My work connects technical foundations, useful content, and the journey from a first search to a meaningful enquiry.
I look beyond individual rankings to understand your offer, your audience, and the obstacles between them. Then I translate those findings into practical priorities your business can act on.
Kazix Project Management Services · Dubai
SEO planning, keyword mapping and silo architecture, connecting page structure with content priorities. The role includes content optimisation informed by semantic analysis and LLM-assisted workflows. This experience brings a joined-up view of page ownership, content relevance and implementation priorities to a marketing or business team.
Yoddha Lab · Kathmandu
Search strategy, competitor analysis and keyword audits, alongside coordination across an eight-person team on social campaigns. The work connects research with campaign planning and delivery, helping content and marketing contributors understand the purpose and priority of the work.
Splendour Group · Kathmandu
Website optimisation, usability improvements and social content strategies across multiple industries. This role developed a practical understanding of how page experience and communication work together, with attention to the customer journey as well as search visibility.
Start with the offer, customer, and commercial goal before building a search plan.
Separate the work that matters now from the improvements that can wait.
Connect recommendations with implementation, measurement, and the next decision.
Whether you are hiring for a role or bringing in a specialist for a project, the fit should be clear on both sides.
We start with your offer, customer, and commercial priorities. Expect an explanation of the work, the resources it needs, and what we can reasonably measure. We agree the scope before committing to delivery.
My experience combines SEO leadership, technical and on-page work, content strategy, and wider digital marketing. We can discuss responsibilities, team structure, working arrangements, and the evidence relevant to your role. The CV provides the employment timeline.
I aim to make recommendations usable across content, development, and reporting. We agree who owns implementation, how approvals work, and how to review progress without losing sight of the business goal.
We clarify the scope, communication responsibilities, client confidentiality, and review process. Support can focus on research, audits, planning, execution, or reporting according to the project.
I do not guarantee a first-place ranking or a fixed revenue outcome. I can commit to a defined scope, clear communication, careful execution, and an honest interpretation of the evidence.
My work connects technical SEO, search architecture and content with hands-on WordPress development. I work with themes, plugins, setup and technical support, alongside programmatic SEO, structured data, automation planning and UI/UX. The question is practical: what is stopping the right person from finding the right page and taking the next step?
Barshad Sitoula
SEO specialist & digital marketer
I investigate the issue, explain the trade-offs, and turn findings into a prioritised plan. Changes need an owner, a validation step, and a way to assess their effect.
My CV covers SEO roles at Kazix Project Management Services, Yoddha Lab, and Splendour Group, including keyword mapping, content strategy, usability, and team coordination.
I connect content, development and reporting. Where a change needs specialist engineering or subject expertise, I make that dependency clear before implementation.
Tell me where you are now, and where you want to go.