Built for your audience
Page structure and interactions shaped around the actions customers need to take.
WordPress Development SPECIALIST
WordPress websites built around the way your business works.
Your website should help customers make a decision and give your team a practical way to publish, manage, and grow. I plan WordPress builds around the content, customer journey, and technical requirements—not just a collection of attractive screens.
- A clear commercial objective
- Hands-on work, directly with me
- Priorities you can act on
7+Years of experience
50+Projects completed
1:1Direct collaboration
A clearer plan, page by page
● ● ●YOUR BUSINESS / YOUR NEXT CHAPTER
WordPress Development
A website with a working purpose.
CLARITY RELEVANCE ACTION
THE WORK IN FOCUS
✓Sitemap agreed
✓Journeys designed
✓Integrations scoped
✓Launch validated
An illustration of the approach, not a live audit.
BUILT AROUND YOUR BUSINESS
A website with a working purpose.
For businesses commissioning a new site, replacing a difficult-to-manage website, or developing a content or data-driven platform. The right starting point is a clear brief: what visitors need to do, what your team must manage, and which systems the site depends on.
Practical to manage
Reusable templates and editing controls defined around your team’s workflow.
Search considered early
Content hierarchy, readable URLs, internal links, and migration requirements included in planning.
A clear handover
Know what is included, what depends on third parties, and who maintains the website.
EXPLORE THE WORK
See what I
actually work on.
Choose an area to explore the work and what you receive.
ILLUSTRATIVE WORKING EXAMPLE / 01
Built for visitors. Manageable for your team.
Plan the customer journey, editing experience, and technical dependencies together.
Concept illustration · no client performance dataWHAT I REVIEW
Discovery & structure
Map audiences, user journeys, content types, and the intended URL structure before design. Define the pages, integrations, editorial roles, and acceptance criteria so everyone understands what is being built.
YOUR DELIVERABLEDiscovery brief, sitemap, content model, and agreed functionality specification
ILLUSTRATIVE WORKING EXAMPLE / 02
Design & templates · WordPress Development
Design responsive layouts around the most important tasks: finding a service, reserving a table, exploring a portfolio, reading an article, or following an event. Develop reusable WordPress templates and clearly defined editing controls.
Concept illustration · no client performance dataWHAT I REVIEW
Design & templates
Design responsive layouts around the most important tasks: finding a service, reserving a table, exploring a portfolio, reading an article, or following an event. Develop reusable WordPress templates and clearly defined editing controls.
YOUR DELIVERABLEResponsive page designs and reusable WordPress templates
ILLUSTRATIVE WORKING EXAMPLE / 03
Build & integrations · WordPress Development
Implement the agreed functionality, forms, integrations, and search foundations. For API-driven sites, plan caching, request budgets, failure states, and data freshness. Separate platform-specific responsibilities from the WordPress publishing layer.
Concept illustration · no client performance dataWHAT I REVIEW
Build & integrations
Implement the agreed functionality, forms, integrations, and search foundations. For API-driven sites, plan caching, request budgets, failure states, and data freshness. Separate platform-specific responsibilities from the WordPress publishing layer.
YOUR DELIVERABLEScoped integrations with documented dependencies and configuration
ILLUSTRATIVE WORKING EXAMPLE / 04
Launch & handover · WordPress Development
Test the agreed journeys, responsive behaviour, forms, redirects, and editing workflow. Document hosting and maintenance requirements, complete the agreed launch checks, and provide a handover your team can use.
Concept illustration · no client performance dataWHAT I REVIEW
Launch & handover
Test the agreed journeys, responsive behaviour, forms, redirects, and editing workflow. Document hosting and maintenance requirements, complete the agreed launch checks, and provide a handover your team can use.
YOUR DELIVERABLELaunch checklist, editor handover, and maintenance recommendations
A FOCUSED PROCESS
Clear steps.
Shared expectations.
We agree the scope and responsibilities first, then move from investigation to implementation and review.
Discover
Understand your business, your audience, and the problem you want to solve.
Prioritise
Agree what matters most and the work that fits your resources.
Implement
Deliver the agreed recommendations and coordinate the necessary changes.
Review
Check the work, interpret the evidence, and decide the next useful action.
EXPERIENCE IN THE DECISION
What I look at
before recommending work.
A restaurant site and a live-score platform have very different operational needs. One may depend on a reliable booking flow; the other on data freshness, caching, and useful failure states. I scope the operating model before committing to a build approach or fixed price.
Review my professional experienceILLUSTRATIVE DECISION BRIEF
The situation
A sports publisher wants fixtures, live scores, articles, and permanent match pages in one WordPress site.
The decision
Separate editorial content from provider data; define stable routes, cache policies, update frequency, and what visitors see during an API outage.
The review
Validate the core journeys, data states, publishing workflow, and provider limits before launch.
THE DIFFERENCE IN PRACTICE
From scattered activity
to purposeful work.
An illustrative comparison of the approach. These examples describe improvements to the work, not promised performance results.
A COMMON STARTING POINT
Activity without a clear connection.
- Disconnected page designs
- Unclear editing responsibilities
- Integrations without failure planning
THE INTENDED DIRECTION
Relevant, structured, accountable.
- A coherent customer journey
- Defined publishing controls
- Documented dependencies and handover
BEFORE WE BEGIN
A clear scope.
No guesswork.
Agree page types, content volume, design rounds, integrations, hosting, migration, and post-launch support. Third-party subscriptions, paid plugins, API feeds, video delivery, and content production are separate unless included. Complex functionality may need specialist infrastructure or development partners, identified during discovery.
What I’ll need from you
- Business objectives, brand assets, content ownership, and examples of required journeys
- Hosting details, existing site access, and any migration requirements
- Integration documentation, data-provider arrangements, and a realistic delivery budget
How we review progress
Acceptance is based on the agreed functionality, usable editing workflow, responsive behaviour, validated forms, and launch checks. After launch, review relevant customer actions and performance data. Search foundations support discoverability; a new website does not guarantee rankings, traffic, or revenue.
WORKING WITH BARSHAD
Senior input.
Clear accountability.
My 7+ years in SEO and digital marketing inform how I investigate, prioritise, and communicate the work. You work directly with the person responsible for the recommendations.
For owners & leadership
Start with the business objective and the economics behind it. The proposal sets out priority work, dependencies, fees, and how we will assess progress. Where evidence is incomplete, assumptions remain visible.
For marketing & delivery teams
Agree the backlog, implementation owner, review cadence, and approval process. Recommendations include the reasoning and practical handoffs your writers, developers, or account team need.
For hiring managers
Use my CV and experience summaries to assess role fit, responsibility, and how I approach the work. My SEO leadership background includes Kazix and Yoddha Lab; the portfolio distinguishes CV-based experience from verified client case studies.
View background & CVAgree the engagement before delivery.
A diagnostic project, implementation sprint, or ongoing partnership should each have a written scope, named owners, a review schedule, and a clear approach to additional work. Fees depend on complexity, delivery responsibility, and the agreed scope.
WHAT WE CAN BUILD
A platform shaped
around its purpose.
Explore the requirements behind different types of website. These are development scopes, not a list of completed client projects.
Business & informational websites
Service pages, company information, resources, enquiry forms, and practical editing controls. Start with the audiences and information people need before they contact you.
Restaurants & hospitality
Mobile-friendly menus, location information, table-booking integrations, and clear contact options. Booking, ordering, payment, and menu-management responsibilities are agreed during discovery.
Portfolios & professional profiles
Project libraries, case studies, CV downloads, service pages, and a manageable publishing workflow. The design should make your expertise and evidence easy to assess.
Live scores & sports data
Fixtures, results, team and league pages, and a clearly defined data layer. Provider coverage, usage permission, caching, rate limits, time zones, and outage states are essential parts of the scope.
Prediction & sports editorial platforms
Editorial predictions, comparison pages, event data, and structured publishing. Methodology, update rules, source attribution, and any commercial integrations must be clear; the platform cannot promise sporting outcomes.
Live-watch & event platforms
Schedules, event discovery, authorised player integrations, and membership journeys where required. Streaming rights, video hosting, bandwidth, playback, and access control need dedicated arrangements.
News, magazines & knowledge hubs
Categories, authors, article templates, internal discovery, and publishing roles. Plan the content model and workflow around how frequently your team publishes.
E-commerce & product catalogues
Product discovery, category templates, checkout integrations, and catalogue management. Payments, stock, shipping, tax configuration, and product data require an agreed implementation scope.
Education & membership websites
Course or resource libraries, registration, member access, and integrations with an agreed learning or membership system. Define payments, support, access rules, and content ownership first.
TOOLS THAT SUPPORT THE WORK
Good tools. Considered judgement.
The toolset depends on your site, access, and the agreed scope.
Google Analytics
Google Search Console
Google Tag Manager
Microsoft ClarityYOUR QUESTIONS, ANSWERED
A little clarity
before we talk.
Can you build live-score and prediction websites?
These can be scoped as WordPress projects with suitable data integrations. We first establish provider access, permitted data use, update frequency, caching, and the publishing model. Data fees and ongoing infrastructure are agreed separately.
What does a live-watch platform include?
The website can provide schedules, event pages, memberships, and an authorised embedded player or viewing integration. Streaming rights, video hosting, bandwidth, access controls, and playback infrastructure must be established separately. WordPress alone is not a video delivery network.
Will I be able to edit the site myself?
The proposal defines which sections you can edit, how reusable templates work, and the handover included. We agree the editing experience before development rather than leaving it to the end.
Can you migrate my existing site?
Yes, migration can be scoped. It needs a URL and content inventory, redirect plan, staging checks, backup, and a coordinated launch. Email, DNS, hosting, and third-party integrations require explicit ownership.
Who will I work with?
You work directly with Barshad. We agree any developer, writer, or internal-team responsibilities as part of the scope.
How are timelines and fees agreed?
After reviewing your requirements, we agree the priority work, deliverables, dependencies, timeline, and fees before starting.
Do you guarantee specific results?
No. Rankings, demand, competition, platform changes, and implementation affect results. I commit to clear work, transparent priorities, and evidence-led review.
Can you work with my existing team?
Yes. Share your existing workflow and available resources so we can agree ownership, handoffs, and the support your team needs.
A website your visitors and team can use
01 / DELIVERWhat the work produces
Information architecture, editable WordPress templates, responsive components, SEO requirements and a handover plan.
02 / EVALUATEHow we assess it
Agree acceptance checks for key journeys, editing, accessibility and performance. Live data, streaming and third-party integrations need separate licensing and technical scope.
03 / ALIGNBefore work starts
Agree the business objective, baseline, access, implementation owner and review period. Prioritise by likely impact, effort, dependencies and business relevance.
YOUR WEBSITE. YOUR NEXT STEP.
Let’s make the work
worth doing.
Share your website and the challenge you want to solve. Let’s start with a useful conversation.