Category intent
Category opportunity map aligned with commercial priorities
E-commerce SEO SPECIALIST
E-commerce SEO aligned with how your store makes money.
More indexed products do not necessarily mean more useful sales. I connect category demand, product information, technical controls, and buying decisions so SEO priorities reflect the catalogue you actually want to grow.
- A clear commercial objective
- Hands-on work, directly with me
- Priorities you can act on
7+Years of experience
50+Projects completed
1:1Direct collaboration
A clearer plan, page by page
● ● ●YOUR BUSINESS / YOUR NEXT CHAPTER
E-commerce SEO
Make your catalogue easier to discover.
CLARITY RELEVANCE ACTION
THE WORK IN FOCUS
✓Categories mapped
✓Product details reviewed
✓Filters assessed
✓Purchase paths checked
An illustration of the approach, not a live audit.
BUILT AROUND YOUR BUSINESS
Make your catalogue easier to discover.
For retailers with growing catalogues, category visibility gaps, duplicate product content, or complex filters and variants. Valuable when merchandising, development, and marketing need one prioritised plan.
Product templates
Product and category template briefs with sample recommendations
Faceted navigation
Indexation and navigation rules for agreed catalogue scenarios
Purchase paths
Implementation and measurement plan for priority page cohorts
EXPLORE THE WORK
See what I
actually work on.
Choose an area to explore the work and what you receive.
ILLUSTRATIVE WORKING EXAMPLE / 01
Gold Bars · Clear Specifications & Delivery
Useful category copy, distinct product details, and clear purchase information help shoppers make a decision.
Concept illustration · no client performance dataWHAT I REVIEW
Category intent
Review category demand against commercial priorities, availability, and margin context where supplied. Identify which collections should attract search demand and which do not justify standalone landing pages.
YOUR DELIVERABLECategory opportunity map aligned with commercial priorities
ILLUSTRATIVE WORKING EXAMPLE / 02
Product templates · E-commerce SEO
Assess category and product templates for distinct information, decision criteria, internal links, and purchase reassurance. Specify what can be improved at template level and what needs product-specific input.
Concept illustration · no client performance dataWHAT I REVIEW
Product templates
Assess category and product templates for distinct information, decision criteria, internal links, and purchase reassurance. Specify what can be improved at template level and what needs product-specific input.
YOUR DELIVERABLEProduct and category template briefs with sample recommendations
ILLUSTRATIVE WORKING EXAMPLE / 03
Faceted navigation · E-commerce SEO
Review faceted navigation, variants, pagination, canonical signals, and out-of-stock or discontinued-product behaviour. Coordinate technical rules with the merchandising experience.
Concept illustration · no client performance dataWHAT I REVIEW
Faceted navigation
Review faceted navigation, variants, pagination, canonical signals, and out-of-stock or discontinued-product behaviour. Coordinate technical rules with the merchandising experience.
YOUR DELIVERABLEIndexation and navigation rules for agreed catalogue scenarios
ILLUSTRATIVE WORKING EXAMPLE / 04
Purchase paths · E-commerce SEO
Validate agreed changes and review category and product cohorts alongside stock, promotions, and seasonality. Connect organic performance to transactions and value only where measurement supports it.
Concept illustration · no client performance dataWHAT I REVIEW
Purchase paths
Validate agreed changes and review category and product cohorts alongside stock, promotions, and seasonality. Connect organic performance to transactions and value only where measurement supports it.
YOUR DELIVERABLEImplementation and measurement plan for priority page cohorts
A FOCUSED PROCESS
Clear steps.
Shared expectations.
We agree the scope and responsibilities first, then move from investigation to implementation and review.
Discover
Understand your business, your audience, and the problem you want to solve.
Prioritise
Agree what matters most and the work that fits your resources.
Implement
Deliver the agreed recommendations and coordinate the necessary changes.
Review
Check the work, interpret the evidence, and decide the next useful action.
EXPERIENCE IN THE DECISION
What I look at
before recommending work.
Some products sell but have little independent search demand; some categories attract demand but have weak stock or margins. I work with merchandising priorities so search investment supports a commercially useful catalogue.
Review my professional experienceILLUSTRATIVE DECISION BRIEF
The situation
Filter combinations create many URLs while high-value categories lack useful buying guidance.
The decision
Prioritise the category experience and agree which filtered destinations should be discoverable and indexable.
The review
Evaluate the intended page groups alongside stock availability and tracked purchases.
THE DIFFERENCE IN PRACTICE
From scattered activity
to purposeful work.
An illustrative comparison of the approach. These examples describe improvements to the work, not promised performance results.
A COMMON STARTING POINT
Activity without a clear connection.
- Duplicate product descriptions
- Uncontrolled filter URLs
- Missing purchase information
THE INTENDED DIRECTION
Relevant, structured, accountable.
- Distinct product value
- Intentional indexation rules
- Clear shopping decisions
BEFORE WE BEGIN
A clear scope.
No guesswork.
Agree catalogue scale, platform, markets, templates, product data quality, and developer capacity. Feed management, development, product photography, and large-scale copy production are separately scoped.
What I’ll need from you
- Store platform and catalogue structure
- Priority categories and product availability
- Analytics and developer access where available
How we review progress
Use relevant non-brand visibility, organic category and product performance, transactions, and revenue where tracking is reliable. Interpret results alongside stock availability, discounting, seasonality, and margin context rather than traffic alone.
WORKING WITH BARSHAD
Senior input.
Clear accountability.
My 7+ years in SEO and digital marketing inform how I investigate, prioritise, and communicate the work. You work directly with the person responsible for the recommendations.
For owners & leadership
Start with the business objective and the economics behind it. The proposal sets out priority work, dependencies, fees, and how we will assess progress. Where evidence is incomplete, assumptions remain visible.
For marketing & delivery teams
Agree the backlog, implementation owner, review cadence, and approval process. Recommendations include the reasoning and practical handoffs your writers, developers, or account team need.
For hiring managers
Use my CV and experience summaries to assess role fit, responsibility, and how I approach the work. My SEO leadership background includes Kazix and Yoddha Lab; the portfolio distinguishes CV-based experience from verified client case studies.
View background & CVAgree the engagement before delivery.
A diagnostic project, implementation sprint, or ongoing partnership should each have a written scope, named owners, a review schedule, and a clear approach to additional work. Fees depend on complexity, delivery responsibility, and the agreed scope.
TOOLS THAT SUPPORT THE WORK
Good tools. Considered judgement.
The toolset depends on your site, access, and the agreed scope.
Google Analytics
Google Search Console
Screaming Frog
Microsoft ClarityYOUR QUESTIONS, ANSWERED
A little clarity
before we talk.
Can you work with a large catalogue?
The approach focuses on templates, categories, and priority groups. We agree the coverage and sampling strategy before starting.
Will SEO changes affect our shopping experience?
Recommendations should support a usable store. Filter, navigation, and template changes need coordination with your development and merchandising teams.
Who will I work with?
You work directly with Barshad. We agree any developer, writer, or internal-team responsibilities as part of the scope.
How are timelines and fees agreed?
After reviewing your requirements, we agree the priority work, deliverables, dependencies, timeline, and fees before starting.
Do you guarantee specific results?
No. Rankings, demand, competition, platform changes, and implementation affect results. I commit to clear work, transparent priorities, and evidence-led review.
Can you work with my existing team?
Yes. Share your existing workflow and available resources so we can agree ownership, handoffs, and the support your team needs.
Discoverable products and useful categories
01 / DELIVERWhat the work produces
Category and product priorities, faceted-navigation review, availability handling and internal-link recommendations.
02 / EVALUATEHow we assess it
Review product discovery and organic purchases with stock changes, promotions and attribution in context.
03 / ALIGNBefore work starts
Agree the business objective, baseline, access, implementation owner and review period. Prioritise by likely impact, effort, dependencies and business relevance.
YOUR WEBSITE. YOUR NEXT STEP.
Let’s make the work
worth doing.
Share your website and the challenge you want to solve. Let’s start with a useful conversation.