Audience insight
Campaign objective and test plan with decision criteria
Meta Ads SPECIALIST
Meta Ads with a clear offer and a disciplined testing plan.
Attention is only the beginning. I connect audience insight, creative hypotheses, landing pages, and conversion feedback so your campaigns generate useful learning and commercially relevant actions.
- A clear commercial objective
- Hands-on work, directly with me
- Priorities you can act on
7+Years of experience
50+Projects completed
1:1Direct collaboration
A clearer plan, page by page
● ● ●YOUR BUSINESS / YOUR NEXT CHAPTER
Meta Ads
Make creative testing purposeful.
CLARITY RELEVANCE ACTION
THE WORK IN FOCUS
✓Audience defined
✓Creative hypothesis set
✓Offer connected
✓Feedback reviewed
An illustration of the approach, not a live audit.
BUILT AROUND YOUR BUSINESS
Make creative testing purposeful.
For businesses with a credible offer, creative resources, and a defined sales or enquiry objective. Most useful when spend produces engagement but inconsistent lead quality, or creative testing lacks a clear decision framework.
Creative angles
Creative briefs covering audience insight, message, and offer
Offer alignment
Landing-page and measurement recommendations
Test & learn
Review of test results, lead feedback, and proposed next actions
EXPLORE THE WORK
See what I
actually work on.
Choose an area to explore the work and what you receive.
ILLUSTRATIVE WORKING EXAMPLE / 01
A clearer offer. A stronger reason to act.
Test a useful creative hypothesis, connect it to the landing experience, and learn from lead quality.
Concept illustration · no client performance dataWHAT I REVIEW
Audience insight
Clarify the customer, offer, conversion objective, budget, and measurement readiness. Review what makes an enquiry valuable and what the business can realistically fulfil.
YOUR DELIVERABLECampaign objective and test plan with decision criteria
ILLUSTRATIVE WORKING EXAMPLE / 02
Creative angles · Meta Ads
Develop testable creative angles based on customer motivations and objections. Define the variable being tested and the production requirements before launching variations.
Concept illustration · no client performance dataWHAT I REVIEW
Creative angles
Develop testable creative angles based on customer motivations and objections. Define the variable being tested and the production requirements before launching variations.
YOUR DELIVERABLECreative briefs covering audience insight, message, and offer
ILLUSTRATIVE WORKING EXAMPLE / 03
Offer alignment · Meta Ads
Review the relationship between the ad, destination, form, and follow-up process. Surface mismatches that may attract the wrong audience or prevent useful conversions.
Concept illustration · no client performance dataWHAT I REVIEW
Offer alignment
Review the relationship between the ad, destination, form, and follow-up process. Surface mismatches that may attract the wrong audience or prevent useful conversions.
YOUR DELIVERABLELanding-page and measurement recommendations
ILLUSTRATIVE WORKING EXAMPLE / 04
Test & learn · Meta Ads
Compare performance and lead-quality feedback against the test question. Document when to stop, refine, or extend a test without presenting small samples as settled conclusions.
Concept illustration · no client performance dataWHAT I REVIEW
Test & learn
Compare performance and lead-quality feedback against the test question. Document when to stop, refine, or extend a test without presenting small samples as settled conclusions.
YOUR DELIVERABLEReview of test results, lead feedback, and proposed next actions
A FOCUSED PROCESS
Clear steps.
Shared expectations.
We agree the scope and responsibilities first, then move from investigation to implementation and review.
Discover
Understand your business, your audience, and the problem you want to solve.
Prioritise
Agree what matters most and the work that fits your resources.
Implement
Deliver the agreed recommendations and coordinate the necessary changes.
Review
Check the work, interpret the evidence, and decide the next useful action.
EXPERIENCE IN THE DECISION
What I look at
before recommending work.
A winning visual is not necessarily a winning offer. I look at what the creative promises, who responds, and what happens after the click before deciding whether a campaign should receive more budget.
Review my professional experienceILLUSTRATIVE DECISION BRIEF
The situation
A high-engagement creative brings enquiries from people outside the intended customer profile.
The decision
Test a more specific offer and qualification message while reviewing the destination and follow-up process.
The review
Judge the change against relevant enquiries and sales feedback, not engagement alone.
THE DIFFERENCE IN PRACTICE
From scattered activity
to purposeful work.
An illustrative comparison of the approach. These examples describe improvements to the work, not promised performance results.
A COMMON STARTING POINT
Activity without a clear connection.
- Several variables changed at once
- An offer lost in the creative
- Reach-only reporting
THE INTENDED DIRECTION
Relevant, structured, accountable.
- A clear hypothesis per test
- A recognisable customer benefit
- Conversion and quality feedback
BEFORE WE BEGIN
A clear scope.
No guesswork.
Agree markets, campaign objectives, media budget, creative supply, approval rounds, and follow-up ownership. Ad spend, production, and management are separate cost lines unless explicitly combined in the proposal.
What I’ll need from you
- Business portfolio and ad-account access
- Creative assets and brand guidelines
- An agreed budget and lead or purchase tracking
How we review progress
Use relevant enquiries or purchases, acquisition cost, conversion value where reliable, and creative learning. Platform attribution is an estimate, not a complete account of incremental revenue; use business feedback alongside it.
WORKING WITH BARSHAD
Senior input.
Clear accountability.
My 7+ years in SEO and digital marketing inform how I investigate, prioritise, and communicate the work. You work directly with the person responsible for the recommendations.
For owners & leadership
Start with the business objective and the economics behind it. The proposal sets out priority work, dependencies, fees, and how we will assess progress. Where evidence is incomplete, assumptions remain visible.
For marketing & delivery teams
Agree the backlog, implementation owner, review cadence, and approval process. Recommendations include the reasoning and practical handoffs your writers, developers, or account team need.
For hiring managers
Use my CV and experience summaries to assess role fit, responsibility, and how I approach the work. My SEO leadership background includes Kazix and Yoddha Lab; the portfolio distinguishes CV-based experience from verified client case studies.
View background & CVAgree the engagement before delivery.
A diagnostic project, implementation sprint, or ongoing partnership should each have a written scope, named owners, a review schedule, and a clear approach to additional work. Fees depend on complexity, delivery responsibility, and the agreed scope.
TOOLS THAT SUPPORT THE WORK
Good tools. Considered judgement.
The toolset depends on your site, access, and the agreed scope.
Google Analytics
Google Tag Manager
Microsoft ClarityYOUR QUESTIONS, ANSWERED
A little clarity
before we talk.
Will you create all the visuals?
Creative requirements are agreed before work begins. I can shape the briefs and campaign messaging; production responsibilities and review rounds are included in the scope.
How do you decide what to test?
We start with a specific question about the audience, offer, or creative, then compare the evidence against the agreed objective and the quality of resulting leads.
Who will I work with?
You work directly with Barshad. We agree any developer, writer, or internal-team responsibilities as part of the scope.
How are timelines and fees agreed?
After reviewing your requirements, we agree the priority work, deliverables, dependencies, timeline, and fees before starting.
Do you guarantee specific results?
No. Rankings, demand, competition, platform changes, and implementation affect results. I commit to clear work, transparent priorities, and evidence-led review.
Can you work with my existing team?
Yes. Share your existing workflow and available resources so we can agree ownership, handoffs, and the support your team needs.
Audience, creative and offer fit
01 / DELIVERWhat the work produces
Audience hypotheses, creative test priorities, landing-page requirements and tracking checks.
02 / EVALUATEHow we assess it
Review creative response and qualified conversions alongside frequency and attribution limits.
03 / ALIGNBefore work starts
Agree the business objective, baseline, access, implementation owner and review period. Prioritise by likely impact, effort, dependencies and business relevance.
YOUR WEBSITE. YOUR NEXT STEP.
Let’s make the work
worth doing.
Share your website and the challenge you want to solve. Let’s start with a useful conversation.