Campaign structure
Account diagnostic and measurement-readiness review
Google Ads SPECIALIST
Google Ads managed around the quality of the opportunity.
A campaign can generate clicks and still waste the sales team’s time. I connect search terms, campaign structure, landing pages, and conversion feedback so your budget is judged against relevant enquiries or sales.
- A clear commercial objective
- Hands-on work, directly with me
- Priorities you can act on
7+Years of experience
50+Projects completed
1:1Direct collaboration
A clearer plan, page by page
● ● ●YOUR BUSINESS / YOUR NEXT CHAPTER
Google Ads
Connect the search to the sale.
CLARITY RELEVANCE ACTION
THE WORK IN FOCUS
✓Objective agreed
✓Search terms reviewed
✓Landing page aligned
✓Tracking assessed
An illustration of the approach, not a live audit.
BUILT AROUND YOUR BUSINESS
Connect the search to the sale.
For businesses with a proven offer, viable economics, and a defined media budget. Useful when an account has unclear conversion goals, irrelevant leads, mixed-intent campaigns, or weak alignment after the click.
Search terms
Campaign structure and search-term priorities
Landing pages
Ad and landing-page recommendations with implementation ownership
Conversion signals
Performance review tied to agreed conversion and lead-quality definitions
EXPLORE THE WORK
See what I
actually work on.
Choose an area to explore the work and what you receive.
ILLUSTRATIVE WORKING EXAMPLE / 01
Sponsored · Property Management Support
A specific offer, a relevant landing page, and measurement built around the enquiries that matter.
Concept illustration · no client performance dataWHAT I REVIEW
Campaign structure
Review the offer, account structure, conversion definitions, historical spend, and lead or purchase quality. Establish which signals can be trusted before using them to guide optimisation.
YOUR DELIVERABLEAccount diagnostic and measurement-readiness review
ILLUSTRATIVE WORKING EXAMPLE / 02
Search terms · Google Ads
Group campaigns and search intent around the agreed objective. Review keyword coverage, exclusions, location settings, and spend allocation to reduce avoidable mismatch.
Concept illustration · no client performance dataWHAT I REVIEW
Search terms
Group campaigns and search intent around the agreed objective. Review keyword coverage, exclusions, location settings, and spend allocation to reduce avoidable mismatch.
YOUR DELIVERABLECampaign structure and search-term priorities
ILLUSTRATIVE WORKING EXAMPLE / 03
Landing pages · Google Ads
Align ad messages with the landing-page offer, qualification information, and next action. Identify tracking or page changes that require development or additional approval.
Concept illustration · no client performance dataWHAT I REVIEW
Landing pages
Align ad messages with the landing-page offer, qualification information, and next action. Identify tracking or page changes that require development or additional approval.
YOUR DELIVERABLEAd and landing-page recommendations with implementation ownership
ILLUSTRATIVE WORKING EXAMPLE / 04
Conversion signals · Google Ads
Review search-term evidence, costs, and conversion quality at an agreed cadence. Record decisions and distinguish management actions from changes in market demand or auction conditions.
Concept illustration · no client performance dataWHAT I REVIEW
Conversion signals
Review search-term evidence, costs, and conversion quality at an agreed cadence. Record decisions and distinguish management actions from changes in market demand or auction conditions.
YOUR DELIVERABLEPerformance review tied to agreed conversion and lead-quality definitions
A FOCUSED PROCESS
Clear steps.
Shared expectations.
We agree the scope and responsibilities first, then move from investigation to implementation and review.
Discover
Understand your business, your audience, and the problem you want to solve.
Prioritise
Agree what matters most and the work that fits your resources.
Implement
Deliver the agreed recommendations and coordinate the necessary changes.
Review
Check the work, interpret the evidence, and decide the next useful action.
EXPERIENCE IN THE DECISION
What I look at
before recommending work.
Before scaling spend, I want to know whether the conversion signal represents a real opportunity. Cheap leads are expensive if they cannot become customers. Sales feedback and measurement quality should influence the next budget decision.
Review my professional experienceILLUSTRATIVE DECISION BRIEF
The situation
An account reports many form submissions but the sales team rejects most enquiries.
The decision
Review search terms, qualification copy, and the conversion definition before expanding spend.
The review
Compare acquisition costs with qualified outcomes, using CRM feedback where available.
THE DIFFERENCE IN PRACTICE
From scattered activity
to purposeful work.
An illustrative comparison of the approach. These examples describe improvements to the work, not promised performance results.
A COMMON STARTING POINT
Activity without a clear connection.
- Broad, mixed campaign intent
- Generic landing destination
- Clicks treated as success
THE INTENDED DIRECTION
Relevant, structured, accountable.
- A defined campaign objective
- A relevant offer and page
- Qualified conversion feedback
BEFORE WE BEGIN
A clear scope.
No guesswork.
Agree channels, markets, media budget, account complexity, review cadence, and creative needs. Ad spend is paid separately from management fees. Tracking implementation and landing-page production are included only when explicitly scoped.
What I’ll need from you
- Google Ads access and an agreed media budget
- Landing pages and offer information
- Conversion tracking and lead-quality feedback
How we review progress
Use cost per qualified enquiry or sale and conversion value where reliable, supported by search-term relevance and landing-page behaviour. Platform conversions and CRM outcomes may differ; the reporting should make that distinction visible.
WORKING WITH BARSHAD
Senior input.
Clear accountability.
My 7+ years in SEO and digital marketing inform how I investigate, prioritise, and communicate the work. You work directly with the person responsible for the recommendations.
For owners & leadership
Start with the business objective and the economics behind it. The proposal sets out priority work, dependencies, fees, and how we will assess progress. Where evidence is incomplete, assumptions remain visible.
For marketing & delivery teams
Agree the backlog, implementation owner, review cadence, and approval process. Recommendations include the reasoning and practical handoffs your writers, developers, or account team need.
For hiring managers
Use my CV and experience summaries to assess role fit, responsibility, and how I approach the work. My SEO leadership background includes Kazix and Yoddha Lab; the portfolio distinguishes CV-based experience from verified client case studies.
View background & CVAgree the engagement before delivery.
A diagnostic project, implementation sprint, or ongoing partnership should each have a written scope, named owners, a review schedule, and a clear approach to additional work. Fees depend on complexity, delivery responsibility, and the agreed scope.
TOOLS THAT SUPPORT THE WORK
Good tools. Considered judgement.
The toolset depends on your site, access, and the agreed scope.
Google Analytics
Google Tag Manager
Microsoft ClarityYOUR QUESTIONS, ANSWERED
A little clarity
before we talk.
Is ad spend included?
Media spend is agreed separately and paid to the advertising platform. Management, landing-page work, and tracking work should each be clear in the scope.
What if tracking is incomplete?
We identify the gaps before relying on campaign numbers. The right setup depends on the website, consent requirements, and the actions you need to measure.
Who will I work with?
You work directly with Barshad. We agree any developer, writer, or internal-team responsibilities as part of the scope.
How are timelines and fees agreed?
After reviewing your requirements, we agree the priority work, deliverables, dependencies, timeline, and fees before starting.
Do you guarantee specific results?
No. Rankings, demand, competition, platform changes, and implementation affect results. I commit to clear work, transparent priorities, and evidence-led review.
Can you work with my existing team?
Yes. Share your existing workflow and available resources so we can agree ownership, handoffs, and the support your team needs.
Commercial intent and measurement readiness
01 / DELIVERWhat the work produces
Campaign scope, conversion definitions, landing-page requirements and a testing plan.
02 / EVALUATEHow we assess it
Compare spend with qualified actions and lead quality; account for conversion delay and attribution.
03 / ALIGNBefore work starts
Agree the business objective, baseline, access, implementation owner and review period. Prioritise by likely impact, effort, dependencies and business relevance.
YOUR WEBSITE. YOUR NEXT STEP.
Let’s make the work
worth doing.
Share your website and the challenge you want to solve. Let’s start with a useful conversation.