Audience questions
Audience and intent-based keyword clusters with research context
Keyword Research SPECIALIST
Keyword research that tells your team what to build next.
You do not need another export of search terms. You need to know which customer needs deserve a page, where existing content can compete, and what should wait. I turn search research into an actionable content and page plan.
- A clear commercial objective
- Hands-on work, directly with me
- Priorities you can act on
7+Years of experience
50+Projects completed
1:1Direct collaboration
A clearer plan, page by page
● ● ●YOUR BUSINESS / YOUR NEXT CHAPTER
Keyword Research
Move from keywords to decisions.
CLARITY RELEVANCE ACTION
THE WORK IN FOCUS
✓Intent classified
✓Overlap identified
✓Pages mapped
✓Opportunities prioritised
An illustration of the approach, not a live audit.
BUILT AROUND YOUR BUSINESS
Move from keywords to decisions.
For businesses planning a new website, entering a market, expanding a product range, or reviewing a content programme that creates traffic without enough commercial relevance.
Intent groups
Keyword-to-URL map covering existing and proposed destinations
Page mapping
Prioritised content opportunities with rationale and dependencies
Priorities
Briefing notes for writers, page owners, and internal linking
EXPLORE THE WORK
See what I
actually work on.
Choose an area to explore the work and what you receive.
ILLUSTRATIVE WORKING EXAMPLE / 01
Commercial comparison · Service intent
Group related searches around what the customer needs, then give each group the right destination.
Concept illustration · no client performance dataWHAT I REVIEW
Audience questions
Start with your products, margins or lead value where available, customer questions, and sales objections. Define the market and audience so research is tied to a real buying journey.
YOUR DELIVERABLEAudience and intent-based keyword clusters with research context
ILLUSTRATIVE WORKING EXAMPLE / 02
Intent groups · Keyword Research
Review relevant search results, query patterns, and competitor coverage. Group terms by intent and distinguish a true content gap from a topic that does not fit the business.
Concept illustration · no client performance dataWHAT I REVIEW
Intent groups
Review relevant search results, query patterns, and competitor coverage. Group terms by intent and distinguish a true content gap from a topic that does not fit the business.
YOUR DELIVERABLEKeyword-to-URL map covering existing and proposed destinations
ILLUSTRATIVE WORKING EXAMPLE / 03
Page mapping · Keyword Research
Map clusters to existing or proposed URLs. Identify pages to update, consolidate, or create and explain the overlap risks before briefing production.
Concept illustration · no client performance dataWHAT I REVIEW
Page mapping
Map clusters to existing or proposed URLs. Identify pages to update, consolidate, or create and explain the overlap risks before briefing production.
YOUR DELIVERABLEPrioritised content opportunities with rationale and dependencies
ILLUSTRATIVE WORKING EXAMPLE / 04
Priorities · Keyword Research
Prioritise opportunities using business fit, observed demand, competition, existing authority, and delivery effort. Document assumptions so the team can revisit priorities as evidence changes.
Concept illustration · no client performance dataWHAT I REVIEW
Priorities
Prioritise opportunities using business fit, observed demand, competition, existing authority, and delivery effort. Document assumptions so the team can revisit priorities as evidence changes.
YOUR DELIVERABLEBriefing notes for writers, page owners, and internal linking
A FOCUSED PROCESS
Clear steps.
Shared expectations.
We agree the scope and responsibilities first, then move from investigation to implementation and review.
Discover
Understand your business, your audience, and the problem you want to solve.
Prioritise
Agree what matters most and the work that fits your resources.
Implement
Deliver the agreed recommendations and coordinate the necessary changes.
Review
Check the work, interpret the evidence, and decide the next useful action.
EXPERIENCE IN THE DECISION
What I look at
before recommending work.
A low-volume query can deserve attention if it reflects a valuable buying decision. A large-volume topic can be the wrong investment when it attracts an audience the business cannot serve. Prioritisation makes that trade-off explicit.
Review my professional experienceILLUSTRATIVE DECISION BRIEF
The situation
A content plan prioritises high-volume educational terms while comparison and service questions remain unanswered.
The decision
Map commercial questions to suitable destinations and use educational content to support those decisions.
The review
Review the implemented cluster’s query relevance and contribution to qualified enquiries.
THE DIFFERENCE IN PRACTICE
From scattered activity
to purposeful work.
An illustrative comparison of the approach. These examples describe improvements to the work, not promised performance results.
A COMMON STARTING POINT
Activity without a clear connection.
- A long unstructured keyword list
- Mixed intent on one page
- Priorities based on volume alone
THE INTENDED DIRECTION
Relevant, structured, accountable.
- Clear intent-led clusters
- A destination for each topic
- Commercially grounded priorities
BEFORE WE BEGIN
A clear scope.
No guesswork.
Agree markets, languages, product or service categories, competitor set, and required brief depth. Research for one service line differs substantially from a multi-country catalogue. Writing and implementation are separate unless included.
What I’ll need from you
- Your products or services and target markets
- Priority customers and competitors
- Existing pages and past search data if available
How we review progress
Judge the research by the decisions it enables, the pages implemented, and subsequent visibility and relevant conversions for the mapped groups. Search-volume estimates are directional and should not be presented as promised traffic.
WORKING WITH BARSHAD
Senior input.
Clear accountability.
My 7+ years in SEO and digital marketing inform how I investigate, prioritise, and communicate the work. You work directly with the person responsible for the recommendations.
For owners & leadership
Start with the business objective and the economics behind it. The proposal sets out priority work, dependencies, fees, and how we will assess progress. Where evidence is incomplete, assumptions remain visible.
For marketing & delivery teams
Agree the backlog, implementation owner, review cadence, and approval process. Recommendations include the reasoning and practical handoffs your writers, developers, or account team need.
For hiring managers
Use my CV and experience summaries to assess role fit, responsibility, and how I approach the work. My SEO leadership background includes Kazix and Yoddha Lab; the portfolio distinguishes CV-based experience from verified client case studies.
View background & CVAgree the engagement before delivery.
A diagnostic project, implementation sprint, or ongoing partnership should each have a written scope, named owners, a review schedule, and a clear approach to additional work. Fees depend on complexity, delivery responsibility, and the agreed scope.
TOOLS THAT SUPPORT THE WORK
Good tools. Considered judgement.
The toolset depends on your site, access, and the agreed scope.
Google Search Console
Semrush
AhrefsYOUR QUESTIONS, ANSWERED
A little clarity
before we talk.
Will I receive only a keyword spreadsheet?
You receive a structured plan explaining the intent, appropriate page type, existing-page match, and next action for the priority opportunities.
Can you research a new niche?
Yes. I combine research with your subject expertise to understand the offer and avoid content recommendations based only on generic keyword metrics.
Who will I work with?
You work directly with Barshad. We agree any developer, writer, or internal-team responsibilities as part of the scope.
How are timelines and fees agreed?
After reviewing your requirements, we agree the priority work, deliverables, dependencies, timeline, and fees before starting.
Do you guarantee specific results?
No. Rankings, demand, competition, platform changes, and implementation affect results. I commit to clear work, transparent priorities, and evidence-led review.
Can you work with my existing team?
Yes. Share your existing workflow and available resources so we can agree ownership, handoffs, and the support your team needs.
Opportunity beyond search volume
01 / DELIVERWhat the work produces
An intent-led keyword map, commercial priorities, competitor gaps and a plan for page ownership.
02 / EVALUATEHow we assess it
Check whether proposed pages serve distinct needs and whether existing pages can be improved before creating more.
03 / ALIGNBefore work starts
Agree the business objective, baseline, access, implementation owner and review period. Prioritise by likely impact, effort, dependencies and business relevance.
YOUR WEBSITE. YOUR NEXT STEP.
Let’s make the work
worth doing.
Share your website and the challenge you want to solve. Let’s start with a useful conversation.