Business profile
Business Profile and location review with prioritised corrections
Local SEO SPECIALIST
Local SEO built around real service areas and enquiries.
Local customers need more than a listing. They need accurate information, confidence that you serve their area, and an easy route to call or book. I align your business profile, location pages, and local presence around those decisions.
- A clear commercial objective
- Hands-on work, directly with me
- Priorities you can act on
7+Years of experience
50+Projects completed
1:1Direct collaboration
A clearer plan, page by page
● ● ●YOUR BUSINESS / YOUR NEXT CHAPTER
Local SEO
Connect local searches to real visits.
CLARITY RELEVANCE ACTION
THE WORK IN FOCUS
✓Business details consistent
✓Locations differentiated
✓Services clearly described
✓Customer actions reviewed
An illustration of the approach, not a live audit.
BUILT AROUND YOUR BUSINESS
Connect local searches to real visits.
For service businesses, clinics, professional firms, and multi-location operators with genuine locations or service areas. Useful when profile information is inconsistent, branches compete with each other, or local visibility does not translate into relevant enquiries.
Location pages
Location-page recommendations grounded in actual service coverage
Local consistency
Citation correction priorities and an authentic review-response workflow
Customer actions
Branch-level reporting plan and a record of implemented changes
EXPLORE THE WORK
See what I
actually work on.
Choose an area to explore the work and what you receive.
ILLUSTRATIVE WORKING EXAMPLE / 01
Your Dental Practice · Your Neighbourhood
A complete business profile, useful location information, and a clear path to book an appointment.
Concept illustration · no client performance dataWHAT I REVIEW
Business profile
Review Google Business Profile eligibility, categories, business information, service descriptions, and the route to booking. Identify inconsistencies and approval requirements before changing location details.
YOUR DELIVERABLEBusiness Profile and location review with prioritised corrections
ILLUSTRATIVE WORKING EXAMPLE / 02
Location pages · Local SEO
Map actual services and locations to useful landing pages. Include local evidence, access information, practitioner or team details where relevant, and clear contact options rather than interchangeable city copy.
Concept illustration · no client performance dataWHAT I REVIEW
Location pages
Map actual services and locations to useful landing pages. Include local evidence, access information, practitioner or team details where relevant, and clear contact options rather than interchangeable city copy.
YOUR DELIVERABLELocation-page recommendations grounded in actual service coverage
ILLUSTRATIVE WORKING EXAMPLE / 03
Local consistency · Local SEO
Audit important business citations and the process for requesting and responding to genuine reviews. Prioritise accuracy and customer usefulness over directory volume.
Concept illustration · no client performance dataWHAT I REVIEW
Local consistency
Audit important business citations and the process for requesting and responding to genuine reviews. Prioritise accuracy and customer usefulness over directory volume.
YOUR DELIVERABLECitation correction priorities and an authentic review-response workflow
ILLUSTRATIVE WORKING EXAMPLE / 04
Customer actions · Local SEO
Agree location-level tracking and review profile interactions alongside website enquiries and booking outcomes where available. Document changes and distinguish visibility observations from confirmed customer actions.
Concept illustration · no client performance dataWHAT I REVIEW
Customer actions
Agree location-level tracking and review profile interactions alongside website enquiries and booking outcomes where available. Document changes and distinguish visibility observations from confirmed customer actions.
YOUR DELIVERABLEBranch-level reporting plan and a record of implemented changes
A FOCUSED PROCESS
Clear steps.
Shared expectations.
We agree the scope and responsibilities first, then move from investigation to implementation and review.
Discover
Understand your business, your audience, and the problem you want to solve.
Prioritise
Agree what matters most and the work that fits your resources.
Implement
Deliver the agreed recommendations and coordinate the necessary changes.
Review
Check the work, interpret the evidence, and decide the next useful action.
EXPERIENCE IN THE DECISION
What I look at
before recommending work.
More city pages are not automatically better coverage. I look for a genuine service difference and useful local information before recommending a new URL. For multi-location businesses, consistency and branch ownership often matter as much as the copy.
Review my professional experienceILLUSTRATIVE DECISION BRIEF
The situation
Several branches share generic copy and inconsistent opening or contact details.
The decision
Establish a reliable source of business information and give each legitimate location a useful, distinct page.
The review
Review profile accuracy, booking paths, and enquiries at branch level.
THE DIFFERENCE IN PRACTICE
From scattered activity
to purposeful work.
An illustrative comparison of the approach. These examples describe improvements to the work, not promised performance results.
A COMMON STARTING POINT
Activity without a clear connection.
- Incomplete business details
- Thin location pages
- Unclear booking route
THE INTENDED DIRECTION
Relevant, structured, accountable.
- Accurate business information
- Useful local answers
- A clear appointment path
BEFORE WE BEGIN
A clear scope.
No guesswork.
Agree the number of real locations, profiles, service areas, page updates, and review responsibilities. Verification, suspensions, and platform approval can introduce dependencies. Photography, profile management, and booking-system changes are scoped separately.
What I’ll need from you
- Your real locations and service areas
- Business profile access where available
- Current opening hours and customer contact details
How we review progress
Use location-level profile interactions, website visits, and tracked enquiries or bookings where available. Local ranking observations vary with the searcher’s location and context; they are supporting evidence, not a substitute for business outcomes.
WORKING WITH BARSHAD
Senior input.
Clear accountability.
My 7+ years in SEO and digital marketing inform how I investigate, prioritise, and communicate the work. You work directly with the person responsible for the recommendations.
For owners & leadership
Start with the business objective and the economics behind it. The proposal sets out priority work, dependencies, fees, and how we will assess progress. Where evidence is incomplete, assumptions remain visible.
For marketing & delivery teams
Agree the backlog, implementation owner, review cadence, and approval process. Recommendations include the reasoning and practical handoffs your writers, developers, or account team need.
For hiring managers
Use my CV and experience summaries to assess role fit, responsibility, and how I approach the work. My SEO leadership background includes Kazix and Yoddha Lab; the portfolio distinguishes CV-based experience from verified client case studies.
View background & CVAgree the engagement before delivery.
A diagnostic project, implementation sprint, or ongoing partnership should each have a written scope, named owners, a review schedule, and a clear approach to additional work. Fees depend on complexity, delivery responsibility, and the agreed scope.
TOOLS THAT SUPPORT THE WORK
Good tools. Considered judgement.
The toolset depends on your site, access, and the agreed scope.
Google Search Console
BrightLocal
Google Business Profile
MozYOUR QUESTIONS, ANSWERED
A little clarity
before we talk.
Can you support multiple locations?
Yes. Each location needs accurate information and genuinely useful local content. The scope depends on the number of locations and how the site is organised.
Can you guarantee the first map position?
No. Local rankings depend on factors including relevance, distance, and prominence. I focus on accurate information, stronger relevance, and measurable customer actions.
Who will I work with?
You work directly with Barshad. We agree any developer, writer, or internal-team responsibilities as part of the scope.
How are timelines and fees agreed?
After reviewing your requirements, we agree the priority work, deliverables, dependencies, timeline, and fees before starting.
Do you guarantee specific results?
No. Rankings, demand, competition, platform changes, and implementation affect results. I commit to clear work, transparent priorities, and evidence-led review.
Can you work with my existing team?
Yes. Share your existing workflow and available resources so we can agree ownership, handoffs, and the support your team needs.
Local relevance and useful customer journeys
01 / DELIVERWhat the work produces
Business Profile review, location/service page priorities, consistent business information and a review-request approach.
02 / EVALUATEHow we assess it
Track available calls, bookings and website enquiries alongside local visibility, with clear tracking limitations.
03 / ALIGNBefore work starts
Agree the business objective, baseline, access, implementation owner and review period. Prioritise by likely impact, effort, dependencies and business relevance.
YOUR WEBSITE. YOUR NEXT STEP.
Let’s make the work
worth doing.
Share your website and the challenge you want to solve. Let’s start with a useful conversation.