Choose the work around the decision your business needs to make: improve priority pages, resolve technical constraints, plan content, strengthen local discovery, or review paid acquisition. GEO and AEO extend that work to AI-assisted discovery and buyer questions.
On-page SEO for the pages your business depends on.
Technical SEO your development team can act on.
Local SEO built around real service areas and enquiries.
Off-page SEO with relevance and reputation at its centre.
Keyword research that tells your team what to build next.
SEO content that helps a buyer make a decision.
E-commerce SEO aligned with how your store makes money.
Google Ads managed around the quality of the opportunity.
Meta Ads with a clear offer and a disciplined testing plan.
GEO services for a clearer presence in AI-assisted discovery.
AEO services that make your expertise easier to use.
WordPress websites built around the way your business works.
You should know what is being investigated, what will be delivered, who will implement the work, and how progress will be reviewed.
I work directly with founders, internal marketing teams, and agency partners. We choose the scope around the business problem, your resources, and the information available.
Find the right starting pointUnderstand your goals, your audience, your current performance, and the constraints.
Agree on the opportunities, deliverables, and order of work.
Turn the plan into technical changes, useful content, and stronger customer journeys.
Review the evidence, explain what changed, and refine the next step.
A focused investigation of your website, with prioritised recommendations and a practical implementation plan.
Consistent work across technical SEO, content, and measurement, shaped around agreed priorities.
Additional expertise for a defined challenge, a new launch, or an agency delivery team.
Choose what sounds familiar. Explore the decisions and deliverables behind the work.
Agree which page groups should attract customers and which URLs do not belong in search.
Compare crawl access, response codes, rendered content, canonicals and index directives on representative URLs.
Review sitemap inclusion, internal-link depth and duplicate URL patterns against the intended hierarchy.
Rank issues by affected templates, commercial importance, dependency and implementation effort.
Deliver a development brief with example URLs, expected behaviour and a post-release validation checklist.
Inspect representative URLs and compare page-group trends over an agreed observation window.
Revisit unresolved patterns and extend the validated fix to other affected templates.
Define a qualified enquiry, the offer and how a visitor should reach it.
Review query intent, landing-page promises, content gaps and the available conversion tracking.
Assign keyword ownership and distinguish research pages from service or product pages.
Prioritise pages where audience fit, commercial value and improvement effort align.
Update the content, internal links and next action; coordinate any form or tracking changes.
Compare relevant enquiries and page-group performance, noting tracking changes and attribution limits.
Use the findings to refine briefs and expand useful coverage without duplicating intent.
Agree priority services, locations, opening hours and the enquiries the business can serve.
Review business information, local search results, service pages and the booking or calling journey.
Map distinct location needs and services without creating repetitive doorway pages.
Prioritise information gaps, relevant page improvements and measurement requirements.
Coordinate Business Profile updates, useful local content and a policy-compliant review-request process.
Review available calls, bookings and enquiries alongside visibility; document tracking limits.
Adjust priorities for service demand, customer feedback and the quality of enquiries.
Clarify visitor tasks, editorial needs, integrations and the team who will operate the site.
Review existing URLs, content, templates and dependencies before agreeing what changes.
Plan the information architecture, URL rules, editable templates and internal links.
Agree launch scope, redirect requirements, acceptance criteria and responsibilities.
Develop the agreed components and validate key journeys, responsive behaviour and technical requirements.
Monitor forms, discovery, tracking and performance; compare the baseline with launch changes in context.
Prioritise improvements using user feedback and observed behaviour rather than adding features by default.
Tell me where you are now, and where you want to go.