Discovery baseline
Defined question and platform sample with an observation baseline
GEO Services SPECIALIST
GEO services for a clearer presence in AI-assisted discovery.
When buyers use AI-assisted search to compare options, your business needs accurate, accessible information that stands up to scrutiny. I review how your brand and priority topics are represented, identify evidence gaps, and build a practical improvement plan grounded in SEO.
- A clear commercial objective
- Hands-on work, directly with me
- Priorities you can act on
7+Years of experience
50+Projects completed
1:1Direct collaboration
A clearer plan, page by page
● ● ●YOUR BUSINESS / YOUR NEXT CHAPTER
GEO Services
Make your expertise easier to find.
CLARITY RELEVANCE ACTION
THE WORK IN FOCUS
✓Scope defined
✓Evidence reviewed
✓Priorities agreed
✓Measurement qualified
An illustration of the approach, not a live audit.
BUILT AROUND YOUR BUSINESS
Make your expertise easier to find.
For established businesses with a differentiated offer, subject-matter expertise, and buyers who research complex decisions. Suitable for teams that want a measured AI-search programme rather than a promise to appear in every generated answer.
Evidence & identity
Brand information, source evidence, and technical-readiness gap review
Content priorities
Prioritised content and authority recommendations with owners
Observation & review
Repeatable reporting framework separating visibility observations from business outcomes
EXPLORE THE WORK
See what I
actually work on.
Choose an area to explore the work and what you receive.
ILLUSTRATIVE WORKING EXAMPLE / 01
GEO services for a clearer presence in AI-assisted discovery.
When buyers use AI-assisted search to compare options, your business needs accurate, accessible information that stands up to scrutiny. I review how your brand and priority topics are represented, identify evidence gaps, and build a practical improvement plan grounded in SEO.
Concept illustration · no client performance dataWHAT I REVIEW
Discovery baseline
Define a representative set of buying questions, markets, and platforms. Record observed brand mentions, cited sources, dates, and context to create a repeatable baseline—not a universal AI visibility score.
YOUR DELIVERABLEDefined question and platform sample with an observation baseline
ILLUSTRATIVE WORKING EXAMPLE / 02
Evidence & identity · GEO Services
Review crawl and index eligibility, important brand and product information, author or business identity, and the sources that support commercial claims. Identify inaccurate, inconsistent, or difficult-to-find information.
Concept illustration · no client performance dataWHAT I REVIEW
Evidence & identity
Review crawl and index eligibility, important brand and product information, author or business identity, and the sources that support commercial claims. Identify inaccurate, inconsistent, or difficult-to-find information.
YOUR DELIVERABLEBrand information, source evidence, and technical-readiness gap review
ILLUSTRATIVE WORKING EXAMPLE / 03
Content priorities · GEO Services
Prioritise improvements to useful comparison content, expert explanations, original evidence, and relevant external references. Coordinate with your content, product, and communications teams so claims remain accurate.
Concept illustration · no client performance dataWHAT I REVIEW
Content priorities
Prioritise improvements to useful comparison content, expert explanations, original evidence, and relevant external references. Coordinate with your content, product, and communications teams so claims remain accurate.
YOUR DELIVERABLEPrioritised content and authority recommendations with owners
ILLUSTRATIVE WORKING EXAMPLE / 04
Observation & review · GEO Services
Repeat the agreed observations and review identifiable referral traffic and qualified actions where available. Separate mentions, citations, visits, and conversions, and document the limits of each dataset.
Concept illustration · no client performance dataWHAT I REVIEW
Observation & review
Repeat the agreed observations and review identifiable referral traffic and qualified actions where available. Separate mentions, citations, visits, and conversions, and document the limits of each dataset.
YOUR DELIVERABLERepeatable reporting framework separating visibility observations from business outcomes
A FOCUSED PROCESS
Clear steps.
Shared expectations.
We agree the scope and responsibilities first, then move from investigation to implementation and review.
Discover
Understand your business, your audience, and the problem you want to solve.
Prioritise
Agree what matters most and the work that fits your resources.
Implement
Deliver the agreed recommendations and coordinate the necessary changes.
Review
Check the work, interpret the evidence, and decide the next useful action.
EXPERIENCE IN THE DECISION
What I look at
before recommending work.
A missing brand mention does not reveal one simple ranking factor. I compare the question, the sources used, your actual offer, and the available evidence before recommending work. The useful output is a defensible set of priorities, not a claim that a prompt test proves how an entire platform behaves.
Review my professional experienceILLUSTRATIVE DECISION BRIEF
The situation
AI-assisted comparisons describe a company inconsistently and rely on outdated product details.
The decision
Audit the source information, correct owned facts, and improve the evidence on priority product and comparison pages.
The review
Repeat the defined observation set and review accuracy, citations, and identifiable referrals without assuming causality.
THE DIFFERENCE IN PRACTICE
From scattered activity
to purposeful work.
An illustrative comparison of the approach. These examples describe improvements to the work, not promised performance results.
A COMMON STARTING POINT
Activity without a clear connection.
- Scattered business information
- Unsubstantiated broad claims
- Visibility confused with revenue
THE INTENDED DIRECTION
Relevant, structured, accountable.
- Clear, consistent facts
- Useful evidence and explanation
- Defined observations and outcomes
BEFORE WE BEGIN
A clear scope.
No guesswork.
Define platforms, markets, question sample, observation cadence, access, and implementation responsibilities. Monitoring subscriptions, original research, content production, and digital PR may require separate scope. Google AI features still rely on SEO foundations; no special AI file guarantees eligibility.
What I’ll need from you
- Priority products, markets, buyer questions, and known competitors
- Access to site analytics and search reporting where available
- Approved business facts, expert contributors, and claim substantiation
How we review progress
Track the agreed sample of mentions and citations, source accuracy, relevant referral sessions where identifiable, and downstream actions where measurable. Generated answers vary by platform, context, and time; observed coverage is not a census of all answers or proof of revenue impact.
WORKING WITH BARSHAD
Senior input.
Clear accountability.
My 7+ years in SEO and digital marketing inform how I investigate, prioritise, and communicate the work. You work directly with the person responsible for the recommendations.
For owners & leadership
Start with the business objective and the economics behind it. The proposal sets out priority work, dependencies, fees, and how we will assess progress. Where evidence is incomplete, assumptions remain visible.
For marketing & delivery teams
Agree the backlog, implementation owner, review cadence, and approval process. Recommendations include the reasoning and practical handoffs your writers, developers, or account team need.
For hiring managers
Use my CV and experience summaries to assess role fit, responsibility, and how I approach the work. My SEO leadership background includes Kazix and Yoddha Lab; the portfolio distinguishes CV-based experience from verified client case studies.
View background & CVAgree the engagement before delivery.
A diagnostic project, implementation sprint, or ongoing partnership should each have a written scope, named owners, a review schedule, and a clear approach to additional work. Fees depend on complexity, delivery responsibility, and the agreed scope.
TOOLS THAT SUPPORT THE WORK
Good tools. Considered judgement.
The toolset depends on your site, access, and the agreed scope.
Google Search Console
Semrush
AhrefsYOUR QUESTIONS, ANSWERED
A little clarity
before we talk.
How is GEO different from your AEO service?
GEO covers the broader discovery picture: brand representation, source evidence, technical readiness, and observations across an agreed AI-search sample. AEO focuses more narrowly on making specific buyer questions well answered on your site. The work can overlap and is scoped together to avoid duplicate effort.
Can you guarantee ChatGPT or Google AI citations?
No. Platforms select and generate their own responses. I can improve the quality and accessibility of your information and report observed changes, but I cannot guarantee selection, wording, citation frequency, or placement.
Does GEO replace conventional SEO?
No. It builds on useful content, a discoverable website, and credible business information. For Google AI search, conventional SEO remains foundational.
What should we expect from the first phase?
A documented baseline, a review of information and evidence gaps, and a prioritised plan with implementation owners. We agree the observation sample and reporting limits before treating changes as meaningful.
Who will I work with?
You work directly with Barshad. We agree any developer, writer, or internal-team responsibilities as part of the scope.
How are timelines and fees agreed?
After reviewing your requirements, we agree the priority work, deliverables, dependencies, timeline, and fees before starting.
Do you guarantee specific results?
No. Rankings, demand, competition, platform changes, and implementation affect results. I commit to clear work, transparent priorities, and evidence-led review.
Can you work with my existing team?
Yes. Share your existing workflow and available resources so we can agree ownership, handoffs, and the support your team needs.
Discoverability in generative search
01 / DELIVERWhat the work produces
A review of crawlable content, clear business information, original evidence and observable AI-search visibility.
02 / EVALUATEHow we assess it
Use available Search Console generative-AI reporting and documented observations, keeping visibility separate from enquiries or revenue. No inclusion guarantee.
03 / ALIGNBefore work starts
Agree the business objective, baseline, access, implementation owner and review period. Prioritise by likely impact, effort, dependencies and business relevance.
Approach informed by Google’s guidance on generative search.
YOUR WEBSITE. YOUR NEXT STEP.
Let’s make the work
worth doing.
Share your website and the challenge you want to solve. Let’s start with a useful conversation.