BARSHAD SITOULASEO specialist & digital marketer
I connect search strategy, content and implementation with the business behind the website.
Get to know meSELECTED WORK / BARSHAD SITOULASEO portfolio.
SEO portfolio.
Purposeful work.
Room to grow.
Behind every website is a business trying to move forward. Explore how I connect search strategy, content, and implementation—and the thinking behind the work.
7+Years of experience
50+Projects completed
OneConnected approach
A LITTLE CONTEXT, BEFORE THE WORKThe person.
The person.
The perspective.
Search strategy, hands-on work, and a clear reason behind each decision.
01 / CORE SKILLSAll skills
Research to direction.
Direction to delivery.
A clearer path to discovery.
Investigate access, page structure and indexability, then turn the findings into priorities for implementation.
Give each page a clear job.
Connect intent to page ownership and identify where existing pages overlap or useful coverage is missing.
Plan for the question behind the search.
Connect briefs, page purpose and internal links so content helps the reader take a relevant next step.
Make the local journey useful.
Connect business information, relevant service pages and the path from discovery to an enquiry.
Turn observations into decisions.
Define the action that matters, check measurement gaps and interpret page performance in context.
Connect the website with the work.
Develop themes and plugins, support setup and maintenance, and bring search requirements into the implementation.
Build consistent rules at scale.
Plan page templates, metadata, URL structures and internal links for large and API-driven websites.
Make repeatable work dependable.
Plan monitoring and indexing workflows with clear inputs, validation steps and limits.
02 / TOOLS & WORKFLOWTools in practice
The right evidence.
A considered next step.
Understand search discovery.
Review queries, pages and indexing signals to decide where a closer investigation is useful.
Follow the visit beyond the click.
Review acquisition and available customer actions, with tracking configuration and attribution in context.
Connect actions with measurement.
Coordinate tracking requirements and validation so the team can interpret the actions it records.
Explore the search opportunity.
Use keyword and competitor research to inform page priorities; treat platform estimates as estimates.
Investigate content and links.
Review keyword coverage and backlink patterns as research inputs, rather than treating scores as business outcomes.
Keep implementation traceable.
Use version control and collaborative development workflows to organise changes and review implementation.
Make the work clear to others.
Prepare visual content, documentation, analysis and presentations that support communication and delivery.
03 / EXPERIENCECareer journey
Different teams.
A connected perspective.
7+ years of SEO & digital marketing experience
MAY 2024 — PRESENT
Senior SEO Lead
SEO planning, keyword mapping and silo architecture, connecting page structure with content priorities. The role includes content optimisation informed by semantic analysis and LLM-assisted workflows. This experience brings a joined-up view of page ownership, content relevance and implementation priorities to a marketing or business team.
MAR 2023 — APR 2024
Senior SEO Lead & Digital Marketer
Search strategy, competitor analysis and keyword audits, alongside coordination across an eight-person team on social campaigns. The work connects research with campaign planning and delivery, helping content and marketing contributors understand the purpose and priority of the work.
FEB 2021 — FEB 2023
SEO Specialist
Website optimisation, usability improvements and social content strategies across multiple industries. This role developed a practical understanding of how page experience and communication work together, with attention to the customer journey as well as search visibility.
Now, the work behind the words.Explore the projects
FEATURED PROJECT
Football live-score platform
A football dashboard with live matches, fixtures, results, competition navigation and player leaderboards.
Explore project image
FEATURED PROJECT
Calilio
A cloud telephony website presenting virtual numbers, business calling features and product journeys.
Explore project image
FEATURED PROJECT
Dr. Ulhas Orthopedic
An orthopedic practice website organised around treatments, patient information and consultation enquiries.
Explore project image
FEATURED PROJECT
NaijaScore9
A football predictions platform bringing together match analysis, odds comparisons and betting tools.
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5 projects
Football live-score platform
Sports platformsA football dashboard with live matches, fixtures, results, competition navigation and player leaderboards.
Enlarge image +Calilio
SaaSA cloud telephony website presenting virtual numbers, business calling features and product journeys.
Enlarge image +Dr. Ulhas Orthopedic
HealthcareAn orthopedic practice website organised around treatments, patient information and consultation enquiries.
Enlarge image +NaijaScore9
Sports platformsA football predictions platform bringing together match analysis, odds comparisons and betting tools.
Enlarge image +
Corx Healthcare
HealthcareHome healthcare in Dubai: a service-led website covering doctor visits, nursing and patient enquiries.
Enlarge image +No projects match. Try another search or select All projects.
PERFORMANCE / IN FOCUSExplore the evidence.
Explore the evidence.
See the detail.
Search trends, period comparisons and local positions. Open a report and take a closer look.
REPORT 01
Six-month search performance
October 2023 – April 2024
Total clicks34.5K
Impressions4.09M
Average CTR0.8%
Average position21.4
Trend lines reproduced from the supplied report image; exact daily values are not available. Blue: clicks. Purple: impressions. Each series uses its own scale.
REPORT 02
Twelve-month search performance
August 2022 – July 2023
Total clicks4.63K
Impressions586K
Average CTR0.8%
Average position31.8
Trend lines reproduced from the supplied report image; exact daily values are not available. Blue: clicks. Purple: impressions. Each series uses its own scale.
REPORT 03
Three months, side by side
Last three months vs previous three months
Total clicks441Previous: 151
Impressions28.4KPrevious: 7.03K
Average CTR1.6%Previous: 2.1%
Average position34.2Previous: 20.5
Solid lines: latest period. Dashed lines: previous period. Clicks and impressions use separate scales.
REPORT 04
A closer look at local visibility
2 September 2022 · 9 × 9 grid
Search points81
Reported positions1–8
Unavailable point1
Grid spacing1 mile
Select a point to inspect its position.
● Positions 1–3● Positions 4–8× Unavailable
Point positions transcribed from the supplied local report. This is one geographic snapshot, not a before-and-after comparison.
Historical report snapshots. Individual reports are not combined or attributed to named projects.
A foundation.
Built on learning.
Google Digital Garage
The Fundamentals of Digital Marketing
Completed 31 October 2021
“The most useful SEO work connects what people search for with what a business does well.”Barshad Sitoula · SEO Specialist
StrategyKnow what matters.
ExecutionMake it happen.
LearningKeep improving.
YOUR NEXT CHAPTERA project in mind?
Let’s talk about your projectA project in mind?
Let’s make it specific.
Share your website, your priorities, and where you want to go.